BRIGHT ON. Trademark

Trademark Overview


On Monday, September 10, 2018, a trademark application was filed for BRIGHT ON. with the United States Patent and Trademark Office. The USPTO has given the BRIGHT ON. trademark a serial number of 88110342. The federal status of this trademark filing is REGISTERED as of Tuesday, September 10, 2019. This trademark is owned by SMILEDIRECTCLUB, LLC. The BRIGHT ON. trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Teeth whitening preparations, teeth whitening kit, and application pens containing tooth whitening preparations, all exclusively for distribution and sale through online and physical exclusive retail outlets directed to smile-enhancement services; none of the foregoing in the nature of skincare preparations or beauty masks
bright on.

General Information


Serial Number88110342
Word MarkBRIGHT ON.
Filing DateMonday, September 10, 2018
Status700 - REGISTERED
Status DateTuesday, September 10, 2019
Registration Number5855088
Registration DateTuesday, September 10, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 25, 2019

Trademark Statements


Goods and ServicesTeeth whitening preparations, teeth whitening kit, and application pens containing tooth whitening preparations, all exclusively for distribution and sale through online and physical exclusive retail outlets directed to smile-enhancement services; none of the foregoing in the nature of skincare preparations or beauty masks

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateMonday, September 17, 2018
Primary Code003
First Use Anywhere DateWednesday, April 8, 2015
First Use In Commerce DateWednesday, April 8, 2015

Trademark Owner History


Party NameOTIP HOLDING, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressWEST PALM BEACH, FL 33401

Party NameSDC U.S. SMILEPAY SPV
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressWILMINGTON, DE 19890

Party NameSMILEDIRECTCLUB, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Party NameSMILEDIRECTCLUB, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Party NameSMILEDIRECTCLUB, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37219

Trademark Events


Event DateEvent Description
Wednesday, November 14, 2018SUSPENSION LETTER WRITTEN
Thursday, September 13, 2018NEW APPLICATION ENTERED
Monday, September 17, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, November 13, 2018ASSIGNED TO EXAMINER
Wednesday, November 14, 2018LETTER OF SUSPENSION E-MAILED
Wednesday, November 14, 2018NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Friday, November 16, 2018DIVISIONAL REQUEST RECEIVED
Friday, November 16, 2018TEAS REQUEST TO DIVIDE RECEIVED
Friday, January 25, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, January 29, 2019DIVISIONAL PROCESSING COMPLETE
Tuesday, January 29, 2019NON-FINAL ACTION WRITTEN
Tuesday, January 29, 2019NON-FINAL ACTION E-MAILED
Tuesday, January 29, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, March 21, 2019EXAMINERS AMENDMENT -WRITTEN
Thursday, March 21, 2019EXAMINERS AMENDMENT E-MAILED
Thursday, March 21, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, March 21, 2019EXAMINER'S AMENDMENT ENTERED
Thursday, March 21, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, April 12, 2019ASSIGNED TO LIE
Tuesday, April 30, 2019WITHDRAWN FROM PUB - OG REVIEW QUERY
Friday, May 10, 2019PREVIOUS ALLOWANCE COUNT WITHDRAWN
Friday, May 10, 2019EXAMINERS AMENDMENT -WRITTEN
Friday, May 10, 2019EXAMINERS AMENDMENT E-MAILED
Friday, May 10, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, May 10, 2019EXAMINER'S AMENDMENT ENTERED
Friday, May 10, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 25, 2019PUBLISHED FOR OPPOSITION
Tuesday, June 25, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 10, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, June 3, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, May 20, 2019LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, June 5, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 10, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, August 8, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP