BRIGHT NOW Trademark

Trademark Overview


On Monday, March 10, 2008, a trademark application was filed for BRIGHT NOW with the United States Patent and Trademark Office. The USPTO has given the BRIGHT NOW trademark a serial number of 77417869. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, October 2, 2017. This trademark is owned by La Quinta Worldwide, L.L.C.. The BRIGHT NOW trademark is filed in the Restaurant & Hotel Services category with the following description:

Hotel Services providing a guest reward incentive program
bright now

General Information


Serial Number77417869
Word MarkBRIGHT NOW
Filing DateMonday, March 10, 2008
Status800 - REGISTERED AND RENEWED
Status DateMonday, October 2, 2017
Registration Number3488556
Registration DateTuesday, August 19, 2008
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 3, 2008

Trademark Statements


Certificate of Correction for RegistrationIn the statement, column 1, line 1, Delaware should be deleted and Nevada should be inserted.
Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the words "bright now" superimposed over a sunburst logo that has its bottom right prong extended.
Goods and ServicesHotel Services providing a guest reward incentive program

Classification Information


International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, March 14, 2008
Primary Code043
First Use Anywhere DateSaturday, February 2, 2008
First Use In Commerce DateSaturday, February 2, 2008

Trademark Owner History


Party NameLa Quinta Worldwide, L.L.C.
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressParsippany, NJ 07054

Party NameLa Quinta Worldwide, L.L.C.
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89109

Party NameLa Quinta Worldwide, L.L.C.
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89109

Trademark Events


Event DateEvent Description
Wednesday, August 7, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, August 7, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, April 29, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, April 29, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, April 23, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, April 23, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, June 6, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, October 2, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, October 2, 2017REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, October 2, 2017REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, October 2, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 28, 2017TEAS SECTION 8 & 9 RECEIVED
Saturday, August 19, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, January 20, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, April 23, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, November 13, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, November 13, 2013REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, August 26, 2013REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, September 10, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 26, 2013TEAS SECTION 8 & 15 RECEIVED
Tuesday, July 3, 2012CORRECTION UNDER SECTION 7 ¿ PROCESSED
Thursday, June 28, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, June 27, 2012TEAS SECTION 7 REQUEST RECEIVED
Monday, April 30, 2012APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, April 30, 2012TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, March 6, 2012ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 6, 2012TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 2, 2012TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, August 19, 2008REGISTERED-PRINCIPAL REGISTER
Tuesday, June 3, 2008PUBLISHED FOR OPPOSITION
Wednesday, May 14, 2008NOTICE OF PUBLICATION
Monday, April 28, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, April 28, 2008ASSIGNED TO LIE
Friday, April 25, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, April 18, 2008TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, April 18, 2008CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, April 18, 2008TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, April 18, 2008TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, April 18, 2008NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, April 18, 2008NON-FINAL ACTION E-MAILED
Friday, April 18, 2008NON-FINAL ACTION WRITTEN
Thursday, April 17, 2008NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, April 17, 2008NON-FINAL ACTION E-MAILED
Thursday, April 17, 2008NON-FINAL ACTION WRITTEN
Thursday, April 17, 2008ASSIGNED TO EXAMINER
Saturday, March 15, 2008NOTICE OF DESIGN SEARCH CODE MAILED
Friday, March 14, 2008NEW APPLICATION ENTERED IN TRAM