BRIGHT & MELLOW Trademark
Trademark Overview
On Friday, February 14, 2025, a trademark application was filed for BRIGHT & MELLOW with the United States Patent and Trademark Office. The USPTO has given the BRIGHT & MELLOW trademark a serial number of 99042437. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Wednesday, October 1, 2025. This trademark is owned by WhiteWave Services, Inc.. The BRIGHT & MELLOW trademark is filed in the Staple Food Products category with the following description:
Coffee; Coffee-based beverages; Prepared coffee and coffee-based beverages; Iced coffee
General Information
| Serial Number | 99042437 |
| Word Mark | BRIGHT & MELLOW |
| Filing Date | Friday, February 14, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Wednesday, October 1, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Coffee; Coffee-based beverages; Prepared coffee and coffee-based beverages; Iced coffee |
| Pseudo Mark | BRIGHT AND MELLOW |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 14, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Thursday, December 31, 2020 |
| First Use In Commerce Date | Thursday, December 31, 2020 |
Trademark Owner History
| Party Name | WhiteWave Services, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Broomfield, CO 80021 |
Trademark Events
| Event Date | Event Description |
| Friday, February 14, 2025 | NEW APPLICATION ENTERED |
| Tuesday, July 22, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, August 12, 2025 | WITHDRAWN FROM PUB - PETITIONS OFFICE REQUEST |
| Friday, February 14, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, July 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 22, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, August 12, 2025 | LETTER OF PROTEST EVIDENCE FORWARDED |
| Wednesday, October 1, 2025 | LETTER OF PROTEST EVIDENCE REVIEWED - ACTION TAKEN |
| Wednesday, October 1, 2025 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| Wednesday, October 1, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, October 1, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, October 1, 2025 | NON-FINAL ACTION WRITTEN |
