BRIGHT & MELLOW Trademark
Trademark Overview
On Friday, February 14, 2025, a trademark application was filed for BRIGHT & MELLOW with the United States Patent and Trademark Office. The USPTO has given the BRIGHT & MELLOW trademark a serial number of 99042437. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Tuesday, July 22, 2025. This trademark is owned by WhiteWave Services, Inc.. The BRIGHT & MELLOW trademark is filed in the Staple Food Products category with the following description:
Coffee; Coffee-based beverages; Prepared coffee and coffee-based beverages; Iced coffee
General Information
| Serial Number | 99042437 |
| Word Mark | BRIGHT & MELLOW |
| Filing Date | Friday, February 14, 2025 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Tuesday, July 22, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Coffee; Coffee-based beverages; Prepared coffee and coffee-based beverages; Iced coffee |
| Pseudo Mark | BRIGHT AND MELLOW |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 14, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Thursday, December 31, 2020 |
| First Use In Commerce Date | Thursday, December 31, 2020 |
Trademark Owner History
| Party Name | WhiteWave Services, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Broomfield, CO 80021 |
Trademark Events
| Event Date | Event Description |
| Friday, February 14, 2025 | NEW APPLICATION ENTERED |
| Friday, February 14, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, July 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 22, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, July 22, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
