| Serial Number | 88233685 |
| Word Mark | BRIGHT DIRECTION |
| Filing Date | Tuesday, December 18, 2018 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Monday, September 22, 2025 |
| Registration Number | 5968849 |
| Registration Date | Tuesday, January 21, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 30, 2019 |
| Goods and Services | Dental practice administration and consulting services; procurement and purchasing of dental and office equipment, instruments, and supplies for others; dental office professional staffing management and recruiting services; dental practice marketing consulting; providing a website featuring information in the field of dental practice management |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 10, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, June 1, 2019 |
| First Use In Commerce Date | Thursday, August 1, 2019 |
| Party Name | BRIGHT DIRECTION DENTAL LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Elmhurst, IL 60126 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Glenview, IL 60025 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Glenview, IL 60025 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Glenview, IL 60025 |
| Event Date | Event Description |
| Friday, December 21, 2018 | NEW APPLICATION ENTERED |
| Thursday, January 10, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 14, 2019 | ASSIGNED TO EXAMINER |
| Thursday, March 21, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 10, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 30, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 30, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 25, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, November 19, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, November 19, 2019 | USE AMENDMENT FILED |
| Saturday, November 30, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Saturday, November 30, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, December 16, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, December 17, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, January 21, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, April 14, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, January 21, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, May 12, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, September 22, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, September 22, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, September 22, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |