BREAD Trademark

Trademark Overview


On Monday, December 15, 2014, a trademark application was filed for BREAD with the United States Patent and Trademark Office. The USPTO has given the BREAD trademark a serial number of 86480506. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, June 27, 2025. This trademark is owned by Lon Inc.. The BREAD trademark is filed in the Insurance & Financial Services category with the following description:

Financing and loan services; Financing loans for online consumers; Financing of purchases; Consumer lending services; Consumer purchase financing; Online consumer purchase financing
bread

General Information


Serial Number86480506
Word MarkBREAD
Filing DateMonday, December 15, 2014
Status800 - REGISTERED AND RENEWED
Status DateFriday, June 27, 2025
Registration Number4814856
Registration DateTuesday, September 15, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 19, 2015

Trademark Statements


Goods and ServicesFinancing and loan services; Financing loans for online consumers; Financing of purchases; Consumer lending services; Consumer purchase financing; Online consumer purchase financing

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, December 19, 2014
Primary Code036
First Use Anywhere DateFriday, June 12, 2015
First Use In Commerce DateFriday, June 12, 2015

Trademark Owner History


Party NameBREAD FINANCIAL PAYMENTS, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCOLUMBUS, OH 43219

Party NameLON OPERATIONS LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressColumbus, OH 43219

Party NameLon Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10011

Party NameLon Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10011

Party NameLon Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10011

Trademark Events


Event DateEvent Description
Thursday, December 18, 2014NEW APPLICATION ENTERED
Friday, December 19, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, April 29, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 19, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Monday, July 20, 2015TEAS STATEMENT OF USE RECEIVED
Monday, July 20, 2015USE AMENDMENT FILED
Monday, August 10, 2015STATEMENT OF USE PROCESSING COMPLETE
Monday, August 10, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, August 11, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, March 26, 2015ASSIGNED TO EXAMINER
Friday, April 3, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 19, 2015PUBLISHED FOR OPPOSITION
Tuesday, July 14, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, August 10, 2015CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, September 15, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, April 6, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, September 15, 2015REGISTERED-PRINCIPAL REGISTER
Wednesday, October 10, 2018AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, April 6, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, April 6, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 6, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, April 6, 2021TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, April 6, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, December 13, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, December 18, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, June 27, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, September 13, 2021TEAS SECTION 8 & 15 RECEIVED
Saturday, December 18, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Sunday, September 15, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, November 27, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, January 21, 2025TEAS SECTION 8 & 9 RECEIVED
Friday, June 27, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, June 27, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, June 27, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED