BRAZE. BE ABSOLUTELY ENGAGING. Trademark
Trademark Overview
On Wednesday, November 8, 2023, a trademark application was filed for BRAZE. BE ABSOLUTELY ENGAGING. with the United States Patent and Trademark Office. The USPTO has given the BRAZE. BE ABSOLUTELY ENGAGING. trademark a serial number of 98260426. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, December 10, 2024. This trademark is owned by Braze, Inc.. The BRAZE. BE ABSOLUTELY ENGAGING. trademark is filed in the Communication Services, Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Computer & Software Services & Scientific Services categories with the following description:
Downloadable customer relationship management (CRM) software; downloadable computer software platform for marketing automation tools, namely, application programming interface (API) software and software development kits (SDKs) that collect and analyze customer data and enable the customer to send marketing messages to consumers across multiple channels and transactional messages for marketing, data analytics, and customer support; downloadable business intelligence software, namely, computer software for marketing automation and customer relationship management (CRM) for use in creating and assessing marketing campaigns and marketing programs, for use in enabling integration marketing programs and marketing program assessment data with machine learning and predictive technology programs, and for sending messages, questionnaires and polls via push notifications, location-based messaging, text messaging, in-app messages, and email for purposes of customer engagement and feedback; downlo...
Telecommunications services, namely, electronic transmission of communications in the nature of push notifications, location based messaging, text messaging, in-app messages, email, web browser messages and push notifications, news feed cards and sms messages; electronic messaging; multi-channel advertising messaging, namely, electronic transmission of push notifications, location-based messaging, text messaging, in-app messages, email, web browser messages and push notifications, news feed cards and sms messages
Business consulting, information and marketing services; business marketing consulting services; consulting services in the field of internet marketing; direct marketing consulting services; marketing consulting; promotion and marketing services and related consulting; providing marketing consulting in the field of social media; providing mobile marketing services, namely, marketing services in the field of customer engagement via mobile devices
Providing temporary use of online non-downloadable software that collects and compiles customer data for use in developing marketing automation tools in the nature of push notifications, location-based messaging, text messaging, in-app messages and email for the purpose of marketing the goods and services of others, and for use in data analytics, data analysis for customer segmentation, and customer relationship management (CRM); business intelligence software, namely, non-downloadable online software for use in developing marketing automation tools in the nature of push notifications, location-based messaging, text messaging, in-app messages and email for purposes of creating and managing marketing and customer relationship campaigns; business intelligence software, namely, non-downloadable online software for use in conducting consumer opinion polls, for use in sending automatic multichannel messaging in the nature of push notifications, location based messaging, text messaging, in-a...
General Information
| Serial Number | 98260426 |
| Word Mark | BRAZE. BE ABSOLUTELY ENGAGING. |
| Filing Date | Wednesday, November 8, 2023 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, December 10, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 29, 2024 |
Trademark Statements
| Goods and Services | Downloadable customer relationship management (CRM) software; downloadable computer software platform for marketing automation tools, namely, application programming interface (API) software and software development kits (SDKs) that collect and analyze customer data and enable the customer to send marketing messages to consumers across multiple channels and transactional messages for marketing, data analytics, and customer support; downloadable business intelligence software, namely, computer software for marketing automation and customer relationship management (CRM) for use in creating and assessing marketing campaigns and marketing programs, for use in enabling integration marketing programs and marketing program assessment data with machine learning and predictive technology programs, and for sending messages, questionnaires and polls via push notifications, location-based messaging, text messaging, in-app messages, and email for purposes of customer engagement and feedback; downloadable computer software for data collection, data management, data analytics, and data visualization in the field of customer engagement, and enabling actionable data insights that provide a single view of each customer; downloadable computer software for use in creating and sending multi-channel messages, such as push notifications, location-based messaging, text messaging, in-app messages, and email, for promoting, advertising, and marketing the goods and services of others; downloadable computer software for data collection and analysis in the field of customer engagement; downloadable computer software for transmitting electronic messages; downloadable computer software for soliciting customer feedback and collection and analysis of feedback data; downloadable computer software for use in developing marketing materials and marketing and advertising campaigns; downloadable computer software for use in managing online website content; downloadable computer software for use in conducting opinion polls and surveys; downloadable computer software for creating and managing news feeds |
| Goods and Services | Telecommunications services, namely, electronic transmission of communications in the nature of push notifications, location based messaging, text messaging, in-app messages, email, web browser messages and push notifications, news feed cards and sms messages; electronic messaging; multi-channel advertising messaging, namely, electronic transmission of push notifications, location-based messaging, text messaging, in-app messages, email, web browser messages and push notifications, news feed cards and sms messages |
| Goods and Services | Business consulting, information and marketing services; business marketing consulting services; consulting services in the field of internet marketing; direct marketing consulting services; marketing consulting; promotion and marketing services and related consulting; providing marketing consulting in the field of social media; providing mobile marketing services, namely, marketing services in the field of customer engagement via mobile devices |
| Goods and Services | Providing temporary use of online non-downloadable software that collects and compiles customer data for use in developing marketing automation tools in the nature of push notifications, location-based messaging, text messaging, in-app messages and email for the purpose of marketing the goods and services of others, and for use in data analytics, data analysis for customer segmentation, and customer relationship management (CRM); business intelligence software, namely, non-downloadable online software for use in developing marketing automation tools in the nature of push notifications, location-based messaging, text messaging, in-app messages and email for purposes of creating and managing marketing and customer relationship campaigns; business intelligence software, namely, non-downloadable online software for use in conducting consumer opinion polls, for use in sending automatic multichannel messaging in the nature of push notifications, location based messaging, text messaging, in-app messages, and email, for use in analyzing customer engagement response forms and customer feedback; providing non-downloadable online software for use in managing customer service messaging systems; providing a web site featuring temporary use of non-downloadable software for data collection, data management, data analytics, and data visualization in the field of customer engagement; providing an online non-downloadable software platform and associated non-downloadable software tools for use in conducting opinion polls and surveys; software technology consulting, namely, information technology consulting relating to computer software deployment and implementation; software development services; technical support services, namely, troubleshooting computer software problems; and data mining |
Classification Information
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, December 6, 2023 |
| Primary Code | 038 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, December 6, 2023 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, December 6, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, December 6, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Braze, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10016 |
| Party Name | Braze, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
Trademark Events
| Event Date | Event Description |
| Saturday, November 11, 2023 | NEW APPLICATION ENTERED |
| Wednesday, December 6, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 17, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, July 3, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, July 3, 2024 | NON-FINAL ACTION WRITTEN |
| Wednesday, July 3, 2024 | NON-FINAL ACTION E-MAILED |
| Thursday, September 19, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, September 19, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 20, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, September 19, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, October 9, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 29, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 29, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 10, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, December 11, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, December 11, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, December 11, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, December 12, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, December 12, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, December 12, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
