BRAVE THE DAY Trademark

Trademark Overview


On Friday, August 12, 2016, a trademark application was filed for BRAVE THE DAY with the United States Patent and Trademark Office. The USPTO has given the BRAVE THE DAY trademark a serial number of 87136534. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 19, 2024. This trademark is owned by The Dial Corporation. The BRAVE THE DAY trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Body wash; Deodorants and antiperspirants for personal use
brave the day

General Information


Serial Number87136534
Word MarkBRAVE THE DAY
Filing DateFriday, August 12, 2016
Status710 - CANCELLED - SECTION 8
Status DateFriday, January 19, 2024
Registration Number5238258
Registration DateTuesday, July 4, 2017
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 29, 2016

Trademark Statements


Goods and ServicesBody wash; Deodorants and antiperspirants for personal use

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 19, 2024
Primary Code003
First Use Anywhere DateFriday, September 23, 2016
First Use In Commerce DateFriday, September 23, 2016

Trademark Owner History


Party NameTHRIVING BRANDS LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressCincinnati, OH 45242

Party NameHENKEL CORPORATION
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressROCKY HILL, CT 06067

Party NameThe Dial Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressScottsdale, AZ 85255

Party NameThe Dial Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressScottsdale, AZ 85255

Party NameThe Dial Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressScottsdale, AZ 85255

Trademark Events


Event DateEvent Description
Friday, January 19, 2024CANCELLED SEC. 8 (6-YR)
Monday, July 4, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Sunday, September 19, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sunday, September 19, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sunday, September 19, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sunday, September 19, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sunday, September 19, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, September 8, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, January 23, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, July 4, 2017REGISTERED-PRINCIPAL REGISTER
Saturday, May 27, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, May 26, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, May 25, 2017STATEMENT OF USE PROCESSING COMPLETE
Monday, May 1, 2017USE AMENDMENT FILED
Wednesday, May 24, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, May 1, 2017TEAS STATEMENT OF USE RECEIVED
Tuesday, January 24, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 29, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 29, 2016PUBLISHED FOR OPPOSITION
Wednesday, November 9, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, October 21, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, October 21, 2016ASSIGNED TO EXAMINER
Wednesday, August 17, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, August 16, 2016NEW APPLICATION ENTERED