| Serial Number | 99396139 |
| Word Mark | BRANDS IN PLAY |
| Filing Date | Tuesday, September 16, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Tuesday, February 17, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 10, 2026 |
| Description of Mark | The mark consists of the wording "BRANDS IN PLAY" in stylized font with the words stacked vertically, horizontal lines flanking the word "IN," and the letter "A" in "PLAY" featuring a triangle design in the center resembling a play button. The black square behind the mark is for background purposes and is not a feature of the mark. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Production of podcasts; Entertainment services, namely, providing podcasts in the field of marketing related to entertainment, gaming, and immersive technology; Entertainment services, namely, providing video podcasts in the field of marketing related to entertainment, gaming, and immersive technology specifically; Entertainment services, namely, an ongoing multimedia program featuring discussions on marketing in entertainment, gaming, and immersive technology specifically, distributed via various platforms across multiple forms of transmission media |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 16, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, February 14, 2025 |
| First Use In Commerce Date | Friday, February 14, 2025 |
| Party Name | Sawhorse Productions, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90068 |
| Event Date | Event Description |
| Tuesday, September 16, 2025 | NEW APPLICATION ENTERED |
| Tuesday, September 16, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, January 30, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 30, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, January 30, 2026 | ASSIGNED TO EXAMINER |
| Friday, January 30, 2026 | NON-FINAL ACTION WRITTEN |
| Friday, January 30, 2026 | NON-FINAL ACTION E-MAILED |
| Friday, January 30, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, February 11, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, February 11, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, February 11, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, February 11, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, February 11, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |