BRANDS IN PLAY Trademark

Trademark Overview

On Tuesday, September 16, 2025, a trademark application was filed for BRANDS IN PLAY with the United States Patent and Trademark Office. The USPTO has given the BRANDS IN PLAY trademark a serial number of 99396139. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, September 16, 2025. This trademark is owned by Sawhorse Productions, LLC. The BRANDS IN PLAY trademark is filed in the Education & Entertainment Services category with the following description:

Production of podcasts; Entertainment services, namely, providing podcasts in the field of marketing related to entertainment, gaming, and immersive technology; Entertainment services, namely, providing video podcasts in the field of marketing related to entertainment, gaming, and immersive technology specifically; Entertainment services, namely, an ongoing multimedia program featuring discussions on marketing in entertainment, gaming, and immersive technology specifically, distributed via various platforms across multiple forms of transmission media
brands in play

General Information

Serial Number99396139
Word MarkBRANDS IN PLAY
Filing DateTuesday, September 16, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateTuesday, September 16, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Goods and ServicesProduction of podcasts; Entertainment services, namely, providing podcasts in the field of marketing related to entertainment, gaming, and immersive technology; Entertainment services, namely, providing video podcasts in the field of marketing related to entertainment, gaming, and immersive technology specifically; Entertainment services, namely, an ongoing multimedia program featuring discussions on marketing in entertainment, gaming, and immersive technology specifically, distributed via various platforms across multiple forms of transmission media
Description of MarkThe mark consists of “BRANDS IN PLAY” in stylized font with the words stacked vertically, horizontal lines flanking the word “IN,” and the letter “A” in “PLAY” featuring a black triangle in the center resembling a play button.
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, September 16, 2025
Primary Code041
First Use Anywhere DateFriday, February 14, 2025
First Use In Commerce DateFriday, February 14, 2025

Trademark Owner History

Party NameSawhorse Productions, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLos Angeles, CA 90068

Trademark Events

Event DateEvent Description
Tuesday, September 16, 2025NEW APPLICATION ENTERED
Tuesday, September 16, 2025APPLICATION FILING RECEIPT MAILED

Related Keywords

play brands entertainment immersive marketing technology services podcasts gaming namely specifically related