BRANDS IN GAMES Trademark
Trademark Overview
On Saturday, January 18, 2025, a trademark application was filed for BRANDS IN GAMES with the United States Patent and Trademark Office. The USPTO has given the BRANDS IN GAMES trademark a serial number of 99012144. The federal status of this trademark filing is REGISTERED as of Tuesday, May 12, 2026. This trademark is owned by GCOW LLC. The BRANDS IN GAMES trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Computer & Software Services & Scientific Services categories with the following description:
Downloadable software for enabling in-game currency rewards platforms for gaming application publishers to provide to users thereof; Downloadable software for providing a digital gift card purchasing and purchase rewards platform for use in connection with gaming applications; Downloadable software for enabling mobile application providers to offer digital gift cards for purchase by users thereof and reward digital gift card purchasers with in-app benefits; Downloadable computer application software for mobile phones, namely, software for providing a digital gift card purchasing and gift card purchase rewards platform for rewarding mobile game users with virtual currency for use in a mobile game; Downloadable application programming interface (API) software for enabling an in-app virtual currency rewards platform for mobile application providers; Downloadable computer software for use as an application programming interface (API); Downloadable software development kits (SDK); Download...
Software as a service (SAAS) services featuring software for enabling in-game currency rewards platforms for gaming application publishers to provide to users thereof; Software as a service (SAAS) services featuring software for providing a digital gift card purchasing and purchase rewards platform for use in connection with gaming applications; Software as a service (SAAS) services featuring software for enabling mobile application providers to offer digital gift cards for purchase by users thereof and reward digital gift card purchasers with in-app benefits; Application service provider (ASP) featuring software for use providing a digital gift card purchasing and gift card purchase rewards platform for rewarding mobile game users with virtual currency for use in a mobile game; Application service provider (ASP) featuring software for use enabling an in-app virtual currency rewards platform for mobile application providers; Application service provider featuring application programmin...

General Information
| Serial Number | 99012144 |
| Word Mark | BRANDS IN GAMES |
| Filing Date | Saturday, January 18, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 12, 2026 |
| Registration Number | 8257862 |
| Registration Date | Tuesday, May 12, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Downloadable software for enabling in-game currency rewards platforms for gaming application publishers to provide to users thereof; Downloadable software for providing a digital gift card purchasing and purchase rewards platform for use in connection with gaming applications; Downloadable software for enabling mobile application providers to offer digital gift cards for purchase by users thereof and reward digital gift card purchasers with in-app benefits; Downloadable computer application software for mobile phones, namely, software for providing a digital gift card purchasing and gift card purchase rewards platform for rewarding mobile game users with virtual currency for use in a mobile game; Downloadable application programming interface (API) software for enabling an in-app virtual currency rewards platform for mobile application providers; Downloadable computer software for use as an application programming interface (API); Downloadable software development kits (SDK); Downloadable computer game software for use on mobile and cellular phones |
| Goods and Services | Software as a service (SAAS) services featuring software for enabling in-game currency rewards platforms for gaming application publishers to provide to users thereof; Software as a service (SAAS) services featuring software for providing a digital gift card purchasing and purchase rewards platform for use in connection with gaming applications; Software as a service (SAAS) services featuring software for enabling mobile application providers to offer digital gift cards for purchase by users thereof and reward digital gift card purchasers with in-app benefits; Application service provider (ASP) featuring software for use providing a digital gift card purchasing and gift card purchase rewards platform for rewarding mobile game users with virtual currency for use in a mobile game; Application service provider (ASP) featuring software for use enabling an in-app virtual currency rewards platform for mobile application providers; Application service provider featuring application programming interface (API) software; Platform as a service (PAAS) featuring computer software platforms for providing a digital gift card purchasing and purchase rewards platform for use in connection with gaming applications |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, January 18, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | Friday, December 15, 2023 |
| First Use In Commerce Date | Friday, December 15, 2023 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, January 18, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Friday, December 15, 2023 |
| First Use In Commerce Date | Friday, December 15, 2023 |
Trademark Owner History
| Party Name | GCOW LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89135 US |
| Party Name | GCOW LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89135 US |
Trademark Events
| Event Date | Event Description |
| Saturday, January 18, 2025 | NEW APPLICATION ENTERED |
| Saturday, January 18, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, January 18, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, June 30, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, July 23, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, July 23, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, July 23, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, November 6, 2025 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE |
| Thursday, November 6, 2025 | ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND |
| Friday, January 30, 2026 | TEAS PETITION TO REVIVE RECEIVED |
| Friday, January 30, 2026 | PETITION TO REVIVE-GRANTED |
| Friday, January 30, 2026 | NOTICE OF REVIVAL - E-MAILED |
| Friday, January 30, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, January 30, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, January 30, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, April 15, 2026 | APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER |
| Tuesday, May 12, 2026 | REGISTERED-SUPPLEMENTAL REGISTER |
| Tuesday, May 12, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |