BRANDS IN GAMES Trademark
        
        
          Trademark Overview
          
          On Saturday, January 18, 2025, a trademark application was filed for BRANDS IN GAMES with the United States Patent and Trademark Office. The USPTO has given the BRANDS IN GAMES trademark a serial number of 99012144. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Wednesday, July 23, 2025. This trademark is owned by GCOW LLC. The BRANDS IN GAMES trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Computer & Software Services & Scientific Services categories with the following description:
Downloadable software for enabling in-game currency rewards platforms for gaming application publishers to provide to users thereof; Downloadable software for providing a digital gift card purchasing and purchase rewards platform for use in connection with gaming applications; Downloadable software for enabling mobile application providers to offer digital gift cards for purchase by users thereof and reward digital gift card purchasers with in-app benefits; Downloadable computer  application software for mobile phones, namely, software for providing a digital gift card purchasing and gift card purchase rewards platform for rewarding mobile game users with virtual currency for use in a mobile game; Downloadable application programming interface (API) software for enabling an in-app virtual currency rewards platform for mobile application providers; Downloadable computer software for use as an application programming interface (API); Downloadable software development kits (SDK); Download...
Software as a service (SAAS) services featuring software for enabling in-game currency rewards platforms for gaming application publishers to provide to users thereof; Software as a service (SAAS) services featuring software for providing a digital gift card purchasing and purchase rewards platform for use in connection with gaming applications; Software as a service (SAAS) services featuring software for enabling mobile application providers to offer digital gift cards for purchase by users thereof and reward digital gift card purchasers with in-app benefits; Application service provider (ASP) featuring software for use providing a digital gift card purchasing and gift card purchase rewards platform for rewarding mobile game users with virtual currency for use in a mobile game; Application service provider (ASP) featuring software for use enabling an in-app virtual currency rewards platform for mobile application providers; Application service provider featuring application programmin...

 
         
        
          General Information
          
          
          	| Serial Number | 99012144 | 
			| Word Mark | BRANDS IN GAMES | 
            | Filing Date | Saturday, January 18, 2025 | 
			| Status | 641 - NON-FINAL ACTION - MAILED | 
			| Status Date | Wednesday, July 23, 2025 | 
            | Registration Number | 0000000 | 
            | Registration Date | NOT AVAILABLE | 
            | Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form | 
            | Published for Opposition Date | NOT AVAILABLE | 
          
         
        
          Trademark Statements
          
		  
            | Goods and Services | Downloadable software for enabling in-game currency rewards platforms for gaming application publishers to provide to users thereof; Downloadable software for providing a digital gift card purchasing and purchase rewards platform for use in connection with gaming applications; Downloadable software for enabling mobile application providers to offer digital gift cards for purchase by users thereof and reward digital gift card purchasers with in-app benefits; Downloadable computer  application software for mobile phones, namely, software for providing a digital gift card purchasing and gift card purchase rewards platform for rewarding mobile game users with virtual currency for use in a mobile game; Downloadable application programming interface (API) software for enabling an in-app virtual currency rewards platform for mobile application providers; Downloadable computer software for use as an application programming interface (API); Downloadable software development kits (SDK); Downloadable computer game software for use on mobile and cellular phones | 
| Goods and Services | Software as a service (SAAS) services featuring software for enabling in-game currency rewards platforms for gaming application publishers to provide to users thereof; Software as a service (SAAS) services featuring software for providing a digital gift card purchasing and purchase rewards platform for use in connection with gaming applications; Software as a service (SAAS) services featuring software for enabling mobile application providers to offer digital gift cards for purchase by users thereof and reward digital gift card purchasers with in-app benefits; Application service provider (ASP) featuring software for use providing a digital gift card purchasing and gift card purchase rewards platform for rewarding mobile game users with virtual currency for use in a mobile game; Application service provider (ASP) featuring software for use enabling an in-app virtual currency rewards platform for mobile application providers; Application service provider featuring application programming interface (API) software; Platform as a service (PAAS) featuring computer software platforms for providing a digital gift card purchasing and purchase rewards platform for use in connection with gaming applications | 
          
         
        
          Classification Information
          
		  | International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. | 
| US Class Codes | 021, 023, 026, 036, 038 | 
| Class Status Code | 6 - Active | 
| Class Status Date | Saturday, January 18, 2025 | 
| Primary Code | 009 | 
| First Use Anywhere Date | Friday, December 15, 2023 | 
| First Use In Commerce Date | Friday, December 15, 2023 | 
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. | 
| US Class Codes | 100, 101 | 
| Class Status Code | 6 - Active | 
| Class Status Date | Saturday, January 18, 2025 | 
| Primary Code | 042 | 
| First Use Anywhere Date | Friday, December 15, 2023 | 
| First Use In Commerce Date | Friday, December 15, 2023 | 
         
        
          Trademark Owner History
          
		  | Party Name | GCOW LLC | 
| Party Type | 10 - Original Applicant | 
| Legal Entity Type | 16 - Limited Liability Company | 
| Address | Las Vegas, NV 89135 | 
         
        
          Trademark Events
          
		  
          	| Event Date | Event Description | 
            | Saturday, January 18, 2025 | NEW APPLICATION ENTERED | 
| Saturday, January 18, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | 
| Saturday, January 18, 2025 | APPLICATION FILING RECEIPT MAILED | 
| Wednesday, July 23, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED | 
| Wednesday, July 23, 2025 | NON-FINAL ACTION E-MAILED | 
| Wednesday, July 23, 2025 | NON-FINAL ACTION  WRITTEN | 
| Monday, June 30, 2025 | ASSIGNED TO EXAMINER |