| Serial Number | 97799927 |
| Word Mark | BRANDGUARD |
| Filing Date | Friday, February 17, 2023 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Tuesday, October 8, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 13, 2024 |
| Pseudo Mark | BRAND GUARD |
| Goods and Services | Software as a service (SAAS) services featuring software for evaluating and scoring marketing content of a brand owner's own brand usage, namely, automated brand governance and evaluation services providing evaluation and scoring indicating compliance with brand safety guidelines, brand style guidelines, and brand hygiene; Software as a service (SAAS) services featuring software for detecting brand-violations by automated detection and reporting of violations of a brand owner's own brand usage in marketing content, logo and trademark renderings, and advertising, namely, automated detection and reporting of variance from compliance with brand safety guidelines, brand style guidelines, and brand hygiene |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 8, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SIGHTLY ENTERPRISES, INC. |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10016 |
| Party Name | Nova AI Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Brookline, MA 02445 |
| Party Name | Nova AI Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Brookline, MA 02445 |
| Event Date | Event Description |
| Tuesday, February 21, 2023 | NEW APPLICATION ENTERED |
| Wednesday, March 8, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, November 16, 2023 | ASSIGNED TO EXAMINER |
| Thursday, November 16, 2023 | NON-FINAL ACTION WRITTEN |
| Thursday, November 16, 2023 | NON-FINAL ACTION E-MAILED |
| Thursday, November 16, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, December 19, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, December 19, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, December 19, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, January 8, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 24, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 13, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 13, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 8, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, October 8, 2024 | SOU EXTENSION 1 FILED |
| Tuesday, April 9, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 8, 2024 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, October 8, 2024 | SOU EXTENSION 1 GRANTED |
| Thursday, April 24, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, April 24, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, April 24, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, April 24, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, April 24, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, April 16, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |