BRANDEQUITY Trademark

Trademark Overview

On Friday, May 11, 1990, a trademark application was filed for BRANDEQUITY with the United States Patent and Trademark Office. The USPTO has given the BRANDEQUITY trademark a serial number of 74057990. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, February 3, 2023. This trademark is owned by Selame Design Inc.. The BRANDEQUITY trademark is filed in the Advertising, Business and Retail Services category with the following description:

business consulting services in the field of corporate image development and trademark development consulting services
brandequity

General Information

Serial Number74057990
Word MarkBRANDEQUITY
Filing DateFriday, May 11, 1990
Status710 - CANCELLED - SECTION 8
Status DateFriday, February 3, 2023
Registration Number1702051
Registration DateTuesday, July 21, 1992
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 28, 1992

Trademark Statements

Pseudo MarkBrand Equity
Goods and Servicesbusiness consulting services in the field of corporate image development and trademark development consulting services

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 3, 2023
Primary Code035
First Use Anywhere DateWednesday, December 27, 1989
First Use In Commerce DateWednesday, December 27, 1989

Trademark Owner History

Party NameBRANDEQUITY INTERNATIONAL
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEWTON, MA 02466
Party NameSelame Design Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNewton, MA 02162
Party NameSelame Design Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNewton, MA 02162
Party NameSelame Design Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNewton, MA 02162

Trademark Events

Event DateEvent Description
Friday, February 3, 2023CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Wednesday, July 21, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, February 26, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, May 7, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, June 13, 2012ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, May 18, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, May 18, 2012REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Friday, May 18, 2012REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, May 18, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, May 10, 2012TEAS SECTION 8 & 9 RECEIVED
Friday, February 1, 2008CASE FILE IN TICRS
Tuesday, February 17, 2004TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, January 27, 2003TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, October 21, 2002REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, October 21, 2002REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, July 25, 2002REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Thursday, July 25, 2002TEAS SECTION 8 & 9 RECEIVED
Friday, October 2, 1998REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, July 10, 1998REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, July 21, 1992REGISTERED-PRINCIPAL REGISTER
Tuesday, April 28, 1992PUBLISHED FOR OPPOSITION
Friday, March 27, 1992NOTICE OF PUBLICATION
Thursday, August 15, 1991APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, July 15, 1991CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, February 1, 1991NON-FINAL ACTION MAILED
Monday, November 5, 1990CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, November 1, 1990CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 29, 1990NON-FINAL ACTION MAILED
Friday, September 14, 1990ASSIGNED TO EXAMINER

Related Keywords

brandequity development services consulting trademark image field business corporate