| Serial Number | 85211197 |
| Word Mark | BRANDEQUATION |
| Filing Date | Wednesday, January 5, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 4, 2018 |
| Registration Number | 4031194 |
| Registration Date | Tuesday, September 27, 2011 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 12, 2011 |
| Goods and Services | Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising by transmission of on-line publicity for third parties through electronic communications networks; Advertising services, namely, promoting and marketing the goods and services of others through all public communication means; Advertising services, public relations and marketing services, namely, promoting and marketing the goods and services of others through all public communication means; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Dissemination of advertising, scheduling and managing of training courses and programs for others via a global computer network; Management and business consulting services in the field of training and recruitment; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means, particularly specializing in the use of mobile, social, and print media to drive consumer interest, engagement and action |
| Pseudo Mark | BRAND EQUATION |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 4, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, November 1, 2010 |
| First Use In Commerce Date | Monday, November 1, 2010 |
| Party Name | Mission Minded, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Rafael, CA 94901 |
| Party Name | Mission Minded, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Rafael, CA 94901 |
| Party Name | Mission Minded, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Rafael, CA 94901 |
| Event Date | Event Description |
| Friday, May 4, 2018 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, September 27, 2016 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, September 27, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 12, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 12, 2011 | PUBLISHED FOR OPPOSITION |
| Monday, June 6, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, June 6, 2011 | ASSIGNED TO LIE |
| Friday, May 20, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 6, 2011 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, April 6, 2011 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, April 6, 2011 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, April 5, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, April 5, 2011 | NON-FINAL ACTION E-MAILED |
| Tuesday, April 5, 2011 | NON-FINAL ACTION WRITTEN |
| Monday, March 28, 2011 | ASSIGNED TO EXAMINER |
| Tuesday, January 11, 2011 | NOTICE OF PSEUDO MARK MAILED |
| Monday, January 10, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, January 8, 2011 | NEW APPLICATION ENTERED IN TRAM |