| Serial Number | 77548044 |
| Word Mark | BRANDASSET |
| Filing Date | Friday, August 15, 2008 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Monday, January 27, 2020 |
| Registration Number | 3646217 |
| Registration Date | Tuesday, June 30, 2009 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 14, 2009 |
| Goods and Services | MARKET RESEARCH, CONDUCTING BUSINESS AND MARKET RESEARCH SURVEYS, AND MARKET ANALYSIS SERVICES IN THE FIELD OF BRANDS, BRAND CREATION, BRAND DEVELOPMENT, BRAND EQUITY AND BRAND MANAGEMENT; BUSINESS MARKETING CONSULTING SERVICES IN THE FIELD OF BRANDS, BRAND CREATION, BRAND DEVELOPMENT, BRAND EQUITY AND BRAND MANAGEMENT; PROVIDING A WEBSITE AND AN ONLINE COMPUTERIZED DATABASE IN THE FIELD OF ADVERTISING AND MARKETING, FEATURING INFORMATION IN THE FIELDS OF BRANDS, BRAND CREATION, BRAND DEVELOPMENT, BRAND EQUITY AND BRAND MANAGEMENT |
| Pseudo Mark | BRAND ASSET |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 19, 2008 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, June 7, 1994 |
| First Use In Commerce Date | Tuesday, June 7, 1994 |
| Party Name | WPP Properties |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 02 - Partnership |
| Address | New York, NY 10007 |
| Party Name | WPP Properties |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 02 - Partnership |
| Address | San Francisco, CA 94111 |
| Party Name | WPP Properties |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 02 - Partnership |
| Address | San Francisco, CA 94111 |
| Event Date | Event Description |
| Monday, January 27, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Monday, January 27, 2020 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, January 27, 2020 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, January 27, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, December 10, 2019 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, June 30, 2018 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, July 17, 2015 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Friday, July 17, 2015 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, July 17, 2015 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, June 23, 2015 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, June 30, 2009 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 14, 2009 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 25, 2009 | NOTICE OF PUBLICATION |
| Sunday, March 8, 2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Sunday, March 8, 2009 | ASSIGNED TO LIE |
| Friday, March 6, 2009 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, March 6, 2009 | EXAMINER'S AMENDMENT ENTERED |
| Friday, March 6, 2009 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, March 6, 2009 | EXAMINERS AMENDMENT E-MAILED |
| Friday, March 6, 2009 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, October 23, 2008 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 23, 2008 | NON-FINAL ACTION E-MAILED |
| Thursday, October 23, 2008 | NON-FINAL ACTION WRITTEN |
| Thursday, October 16, 2008 | ASSIGNED TO EXAMINER |
| Wednesday, August 20, 2008 | NOTICE OF PSEUDO MARK MAILED |
| Tuesday, August 19, 2008 | NEW APPLICATION ENTERED IN TRAM |