| Serial Number | 74451761 |
| Word Mark | BRANDASSET |
| Filing Date | Thursday, October 28, 1993 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Monday, December 7, 2015 |
| Registration Number | 1934401 |
| Registration Date | Tuesday, November 7, 1995 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | market research services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 14, 1993 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, June 7, 1994 |
| First Use In Commerce Date | Tuesday, June 7, 1994 |
| Party Name | WPP PROPERTIES |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 02 - Partnership |
| Address | SAN FRANCISCO, DE 94111 |
| Party Name | WPP PROPERTIES |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 02 - Partnership |
| Address | SAN FRANCISCO, DE 94111 |
| Party Name | WPP PROPERTIES |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | New York, DE 10017 |
| Party Name | WPP PROPERTIES |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | New York, DE 10017 |
| Party Name | Young & Rubicam, L.P. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | New York, NY 100176486 |
| Party Name | Young & Rubicam, L.P. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | New York, NY 100176486 |
| Party Name | Young & Rubicam, L.P. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | New York, NY 100176486 |
| Party Name | Young & Rubicam, L.P. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | New York, NY 100176486 |
| Event Date | Event Description |
| Thursday, March 17, 1994 | ASSIGNED TO EXAMINER |
| Monday, March 21, 1994 | NON-FINAL ACTION MAILED |
| Wednesday, September 21, 1994 | USE AMENDMENT FILED |
| Sunday, December 18, 1994 | AMENDMENT TO USE PROCESSING COMPLETE |
| Wednesday, September 21, 1994 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, January 5, 1995 | USE AMENDMENT ACCEPTED |
| Friday, January 6, 1995 | NON-FINAL ACTION MAILED |
| Friday, July 7, 1995 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, August 17, 1995 | APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER |
| Tuesday, November 7, 1995 | REGISTERED-SUPPLEMENTAL REGISTER |
| Tuesday, November 6, 2001 | REGISTERED - SEC. 8 (6-YR) FILED |
| Wednesday, December 19, 2001 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Thursday, October 20, 2005 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, October 20, 2005 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Tuesday, February 28, 2006 | ASSIGNED TO PARALEGAL |
| Tuesday, February 28, 2006 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, February 28, 2006 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, June 22, 2007 | CASE FILE IN TICRS |
| Tuesday, October 13, 2015 | TEAS SECTION 8 & 9 RECEIVED |
| Sunday, December 6, 2015 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, December 7, 2015 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, December 7, 2015 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Monday, December 7, 2015 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, November 7, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, November 7, 2025 | TEAS SECTION 8 & 9 RECEIVED |