| Serial Number | 90258978 |
| Word Mark | BRANDALPHA START WITH WHO |
| Filing Date | Friday, October 16, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 10, 2021 |
| Registration Number | 6450589 |
| Registration Date | Tuesday, August 10, 2021 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 27, 2021 |
| Description of Mark | The mark consists of the wording "BRANDALPHA" above the words "START WITH WHO" on a small rectangle. To the left is an alpha symbol formed by an arrow. |
| Goods and Services | Software as a service (SAAS) services featuring software for collection and analysis of brand interaction metric data and optimizing market access and commercial success of marketing campaigns, namely, software for assisting brand managers with determining a target audience and consumer segment, tracking the resonance of target consumer segments with the brand, competitors, and category, changing or broadening of the target audience and consumer segment, preparing and updating the creative and media briefs for the appropriate target audience and consumer segment, comparing success of marketing campaigns against those of competitors, and reporting on, and measuring the overall effectiveness of, marketing campaigns |
| Pseudo Mark | BRAND ALPHA START WITH WHO |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 3, 2020 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, January 4, 2021 |
| First Use In Commerce Date | Monday, January 4, 2021 |
| Party Name | Affinity Answers Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Austin, TX 78727 |
| Party Name | Affinity Answers Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Austin, TX 78727 |
| Party Name | Affinity Answers Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Austin, TX 78727 |
| Event Date | Event Description |
| Tuesday, August 10, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, July 7, 2021 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, July 6, 2021 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, July 6, 2021 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, June 23, 2021 | USE AMENDMENT FILED |
| Tuesday, July 6, 2021 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, June 23, 2021 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, June 22, 2021 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, June 2, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, April 27, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 27, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 7, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, March 18, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, March 18, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, March 18, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, March 18, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, March 18, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, March 17, 2021 | ASSIGNED TO EXAMINER |
| Friday, December 4, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, December 3, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, October 20, 2020 | NEW APPLICATION ENTERED IN TRAM |