BRAND WHAT MATTERS Trademark

Trademark Overview


On Friday, April 14, 2023, a trademark application was filed for BRAND WHAT MATTERS with the United States Patent and Trademark Office. The USPTO has given the BRAND WHAT MATTERS trademark a serial number of 97889183. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, July 29, 2024. This trademark is owned by X1 Safety, LLC. The BRAND WHAT MATTERS trademark is filed in the Treatment & Processing of Materials Services, Advertising and Business and Retail Services categories with the following description:

Customized printing of company names and logos for promotional and advertising purposes on the goods of others; customized imprinting of company names and logos

Advertising, marketing, and promoting the goods and services of others via client-branded logo merchandise inventorying and distribution; advertising, marketing, and promoting the goods and services of others via preparation of client logo merchandising material for others; advertising, promotion, and marketing of online web sites, namely, client-branded online web sites for sales of promotional and advertising logo merchandise, branded apparel and business gifts; on-line retail store services featuring client-branded promotional and advertising merchandise; preparation of customized promotional and merchandising materials for others; event management for promoting the goods and services of others; retail on-line ordering services featuring client promotional and advertising logo merchandise also accessible by telephone, facsimile and mail order
brand what matters

General Information


Serial Number97889183
Word MarkBRAND WHAT MATTERS
Filing DateFriday, April 14, 2023
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, July 29, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 31, 2023

Trademark Statements


Goods and ServicesCustomized printing of company names and logos for promotional and advertising purposes on the goods of others; customized imprinting of company names and logos
Goods and ServicesAdvertising, marketing, and promoting the goods and services of others via client-branded logo merchandise inventorying and distribution; advertising, marketing, and promoting the goods and services of others via preparation of client logo merchandising material for others; advertising, promotion, and marketing of online web sites, namely, client-branded online web sites for sales of promotional and advertising logo merchandise, branded apparel and business gifts; on-line retail store services featuring client-branded promotional and advertising merchandise; preparation of customized promotional and merchandising materials for others; event management for promoting the goods and services of others; retail on-line ordering services featuring client promotional and advertising logo merchandise also accessible by telephone, facsimile and mail order

Classification Information


International Class040 - Treatment of materials.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateTuesday, May 9, 2023
Primary Code040
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, May 9, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameX1 Safety, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressMadison Heights, MI 48071

Party NameX1 Safety, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressMadison Heights, MI 48071

Trademark Events


Event DateEvent Description
Tuesday, April 18, 2023NEW APPLICATION ENTERED
Monday, May 1, 2023TEAS VOLUNTARY AMENDMENT RECEIVED
Monday, May 1, 2023TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Tuesday, May 9, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, September 6, 2023ASSIGNED TO EXAMINER
Tuesday, September 26, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 11, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 31, 2023PUBLISHED FOR OPPOSITION
Tuesday, December 26, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, July 29, 2024ABANDONMENT - NO USE STATEMENT FILED
Monday, July 29, 2024ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Tuesday, October 31, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED