| Serial Number | 86644669 |
| Word Mark | BRAND = STORY + STRATEGY |
| Filing Date | Thursday, May 28, 2015 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Saturday, April 8, 2023 |
| Registration Number | 5032836 |
| Registration Date | Tuesday, August 30, 2016 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 20, 2015 |
| Pseudo Mark | BRAND EQUAL STORY PLUS STRATEGY |
| Goods and Services | Acquisition and merger consultation; Advertising and business management consultancy; Advertising and promotion services and related consulting; Advertising services, namely, creating corporate and brand identity for others; Advertising services, namely, promoting the brands, goods and services of others; Assistance, advice and consultancy with regard to business planning, business analysis, business management and business organization relating to purchasing functions; Assistance, advisory services and consultancy with regard to business planning, business analysis, business management, and business organization; Brand concept and brand development services for corporate and individual clients; Brand evaluation services; Brand imagery consulting services; Brand positioning services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business acquisition and merger consultation; Business advisory and consultancy services relating to export, export services, export promotion information and services; Business advisory services, consultancy and information; Business consultancy; Business consultation and management regarding marketing activities and launching of new products; Business consultation services; Business consulting and business information for enterprises; Business consulting in the consumer products industry; Business consulting services in business leadership development and business management; Business consulting services in the field of organizational change management; Business consulting services relating to the integration of the areas of business process technology, organizational learning, change management, and operational sustainability; Business consulting services, namely, providing assistance in development of business strategies and creative ideation; Business consulting, management, planning and supervision; Business development consulting services; Business management and consultation; Business management consultancy and advisory services; Business management consultancy as well as development of processes for the analysis and the implementation of strategy plans and management projects; Business management consultancy services; Business management consultancy, also via the Internet; Business management consulting and advisory services; Business management consulting with relation to strategy, marketing, production, personnel and retail sale matters; Business management consulting with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 4, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, June 9, 2015 |
| First Use In Commerce Date | Tuesday, June 9, 2015 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Huntington Beach, CA 92646 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | HUNTINGTON BEACH, CA 92646 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | HUNTINGTON BEACH, CA 92646 |
| Event Date | Event Description |
| Saturday, April 8, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Saturday, April 8, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Saturday, April 8, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, August 29, 2022 | TEAS SECTION 8 RECEIVED |
| Monday, August 30, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, June 18, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, June 18, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, June 18, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, June 18, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, June 18, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, August 30, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, July 23, 2016 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, July 22, 2016 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, July 4, 2016 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, June 10, 2016 | USE AMENDMENT FILED |
| Monday, July 4, 2016 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, June 10, 2016 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, December 15, 2015 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 20, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 20, 2015 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 30, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 15, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 9, 2015 | ASSIGNED TO EXAMINER |
| Friday, June 5, 2015 | NOTICE OF PSEUDO MARK E-MAILED |
| Thursday, June 4, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 1, 2015 | NEW APPLICATION ENTERED |