BRAND OPTIMIZATION Trademark
Trademark Overview
On Friday, June 25, 1999, a trademark application was filed for BRAND OPTIMIZATION with the United States Patent and Trademark Office. The USPTO has given the BRAND OPTIMIZATION trademark a serial number of 75741637. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, June 10, 2022. This trademark is owned by D'ARCY MASIUS BENTON & BOWLES, INC.. The BRAND OPTIMIZATION trademark is filed in the Advertising, Business and Retail Services category with the following description:
Business consulting services relating to brands, brand identity and brand development
General Information
| Serial Number | 75741637 |
| Word Mark | BRAND OPTIMIZATION |
| Filing Date | Friday, June 25, 1999 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, June 10, 2022 |
| Registration Number | 2513515 |
| Registration Date | Tuesday, November 27, 2001 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Business consulting services relating to brands, brand identity and brand development |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 10, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, November 30, 1997 |
| First Use In Commerce Date | Sunday, November 30, 1997 |
Trademark Owner History
| Party Name | PUBLICIS, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | D'ARCY MASIUS BENTON & BOWLES, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10019 |
| Party Name | D'ARCY MASIUS BENTON & BOWLES, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10019 |
Trademark Events
| Event Date | Event Description |
| Friday, June 10, 2022 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Friday, November 27, 2020 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, October 17, 2011 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, October 17, 2011 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, October 14, 2011 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, May 7, 2008 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Tuesday, April 29, 2008 | ASSIGNED TO PARALEGAL |
| Friday, April 11, 2008 | TEAS SECTION 8 RECEIVED |
| Friday, January 12, 2007 | CASE FILE IN TICRS |
| Tuesday, November 27, 2001 | REGISTERED-SUPPLEMENTAL REGISTER |
| Wednesday, July 25, 2001 | APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER |
| Wednesday, July 25, 2001 | USE AMENDMENT ACCEPTED |
| Tuesday, January 30, 2001 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, June 20, 2001 | AMENDMENT TO USE PROCESSING COMPLETE |
| Tuesday, January 30, 2001 | USE AMENDMENT FILED |
| Tuesday, August 1, 2000 | FINAL REFUSAL MAILED |
| Wednesday, April 12, 2000 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 12, 1999 | NON-FINAL ACTION MAILED |
| Wednesday, September 29, 1999 | ASSIGNED TO EXAMINER |
| Wednesday, September 29, 1999 | ASSIGNED TO EXAMINER |
