| Serial Number | 97162081 |
| Word Mark | BRAND OPTIMAL |
| Filing Date | Wednesday, December 8, 2021 |
| Status | 651 - SUSPENSION INQUIRY - MAILED |
| Status Date | Thursday, October 9, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Advertising services; Media relations services; Consultancy regarding advertising communication strategies; Business management consultancy; Media buying advice, namely, advising the client how much media time, and at what times the client should be purchasing advertising; Targeted marketing services |
| NOT AVAILABLE | "BRAND" |
| Goods and Services | Software as a service (SAAS) services featuring software for advertising, media, communication and business management; Software as a service (SAAS) services featuring software for media buying, namely, identifying and purchasing advertisement space on channels that are relevant to the target audience; Software as a service (SAAS) services featuring software for emotional targeting, namely, advertising using emotional triggers in order to reach a target audience's feelings |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 14, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, July 31, 2021 |
| First Use In Commerce Date | Saturday, July 31, 2021 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 14, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Hotspex Media Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Toronto, Ontario M4P3A2 CA |
| Event Date | Event Description |
| Thursday, September 22, 2022 | NON-FINAL ACTION WRITTEN |
| Saturday, December 11, 2021 | NEW APPLICATION ENTERED |
| Tuesday, December 14, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 15, 2022 | ASSIGNED TO EXAMINER |
| Thursday, September 22, 2022 | NON-FINAL ACTION E-MAILED |
| Thursday, September 22, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, February 28, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, February 28, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, March 1, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, March 3, 2023 | SUSPENSION LETTER WRITTEN |
| Friday, March 3, 2023 | LETTER OF SUSPENSION E-MAILED |
| Friday, March 3, 2023 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Friday, November 17, 2023 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Thursday, August 31, 2023 | SUSPENSION INQUIRY WRITTEN |
| Thursday, August 31, 2023 | INQUIRY TO SUSPENSION E-MAILED |
| Thursday, August 31, 2023 | NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED |
| Monday, April 8, 2024 | ASSIGNED TO LIE |
| Monday, April 8, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, April 8, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, April 9, 2024 | SUSPENSION LETTER WRITTEN |
| Tuesday, April 9, 2024 | LETTER OF SUSPENSION E-MAILED |
| Tuesday, April 9, 2024 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Sunday, January 5, 2025 | INQUIRY TO SUSPENSION E-MAILED |
| Sunday, January 5, 2025 | SUSPENSION INQUIRY WRITTEN |
| Sunday, January 5, 2025 | NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED |
| Wednesday, April 2, 2025 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Thursday, April 3, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 3, 2025 | SUSPENSION LETTER WRITTEN |
| Thursday, April 3, 2025 | LETTER OF SUSPENSION E-MAILED |
| Saturday, October 4, 2025 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Thursday, October 9, 2025 | SUSPENSION INQUIRY WRITTEN |
| Thursday, October 9, 2025 | NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED |
| Thursday, October 9, 2025 | INQUIRY TO SUSPENSION E-MAILED |
| Thursday, April 3, 2025 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Thursday, April 3, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |