BRAND NEW DAY Trademark

Trademark Overview


On Thursday, May 3, 2018, a trademark application was filed for BRAND NEW DAY with the United States Patent and Trademark Office. The USPTO has given the BRAND NEW DAY trademark a serial number of 87905306. The federal status of this trademark filing is REGISTERED as of Tuesday, March 24, 2020. This trademark is owned by Reckitt Benckiser LLC. The BRAND NEW DAY trademark is filed in the Cosmetics & Cleaning Products and Pharmaceutical Products categories with the following description:

All purpose disinfecting and deodorizing preparations; all purpose disinfectants for kitchens, toilets and bathrooms; sanitizing preparations for household, commercial, industrial and institutional use; hard surface sanitizing preparations for household use; household deodorizers; wipes impregnated with disinfectant for household use; wipes impregnated with antiseptic preparations

All purpose cleaner for household, commercial, industrial and institutional use; all purpose household cleaning preparations; cleaning preparations for kitchens, toilets, bathtubs, sinks, ovens, cooking appliances and floors; disposable wipes impregnated with cleaning compounds for use in bathrooms and kitchens; cleaning preparations which prevent the build-up of stains and lime scale; decalcifying and descaling preparations for household use; drain and sink cleaning preparations; toilet bowl cleaning preparations; wipes impregnated with cleaning preparations; detergents for cleaning, for household use
brand new day

General Information


Serial Number87905306
Word MarkBRAND NEW DAY
Filing DateThursday, May 3, 2018
Status700 - REGISTERED
Status DateTuesday, March 24, 2020
Registration Number6019503
Registration DateTuesday, March 24, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 27, 2018

Trademark Statements


Goods and ServicesAll purpose disinfecting and deodorizing preparations; all purpose disinfectants for kitchens, toilets and bathrooms; sanitizing preparations for household, commercial, industrial and institutional use; hard surface sanitizing preparations for household use; household deodorizers; wipes impregnated with disinfectant for household use; wipes impregnated with antiseptic preparations
Goods and ServicesAll purpose cleaner for household, commercial, industrial and institutional use; all purpose household cleaning preparations; cleaning preparations for kitchens, toilets, bathtubs, sinks, ovens, cooking appliances and floors; disposable wipes impregnated with cleaning compounds for use in bathrooms and kitchens; cleaning preparations which prevent the build-up of stains and lime scale; decalcifying and descaling preparations for household use; drain and sink cleaning preparations; toilet bowl cleaning preparations; wipes impregnated with cleaning preparations; detergents for cleaning, for household use

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateFriday, May 11, 2018
Primary Code003
First Use Anywhere DateSaturday, March 18, 2017
First Use In Commerce DateSaturday, March 18, 2017

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateFriday, May 11, 2018
Primary Code005
First Use Anywhere DateSaturday, March 18, 2017
First Use In Commerce DateSaturday, March 18, 2017

Trademark Owner History


Party NameReckitt Benckiser LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressParsippany, NJ 07054

Party NameReckitt Benckiser LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressParsippany, NJ 07054

Party NameReckitt Benckiser LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressParsippany, NJ 07054

Trademark Events


Event DateEvent Description
Monday, May 7, 2018NEW APPLICATION ENTERED
Friday, May 11, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, July 27, 2018ASSIGNED TO EXAMINER
Monday, July 30, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, July 30, 2018NON-FINAL ACTION E-MAILED
Monday, July 30, 2018NON-FINAL ACTION WRITTEN
Wednesday, August 15, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, August 15, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, August 16, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, September 6, 2018FINAL REFUSAL WRITTEN
Thursday, September 6, 2018NOTIFICATION OF FINAL REFUSAL EMAILED
Thursday, September 6, 2018FINAL REFUSAL E-MAILED
Monday, September 17, 2018TEAS REQUEST FOR RECONSIDERATION RECEIVED
Monday, September 17, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, September 17, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, October 2, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, October 19, 2018ASSIGNED TO LIE
Saturday, October 20, 2018LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, November 7, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 27, 2018PUBLISHED FOR OPPOSITION
Tuesday, November 27, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 22, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, July 8, 2019ASSIGNED TO EXAMINER
Monday, July 8, 2019SOU TEAS EXTENSION RECEIVED
Monday, July 8, 2019SOU EXTENSION 1 FILED
Monday, July 8, 2019SOU EXTENSION 1 GRANTED
Wednesday, July 10, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, January 13, 2020TEAS STATEMENT OF USE RECEIVED
Monday, January 13, 2020USE AMENDMENT FILED
Monday, February 3, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, February 3, 2020STATEMENT OF USE PROCESSING COMPLETE
Monday, February 17, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, February 18, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, March 24, 2020REGISTERED-PRINCIPAL REGISTER
Monday, March 24, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED