BRAND MISAPPROPRIATION Trademark
Trademark Overview
On Wednesday, February 4, 2026, a trademark application was filed for BRAND MISAPPROPRIATION with the United States Patent and Trademark Office. The USPTO has given the BRAND MISAPPROPRIATION trademark a serial number of 99634451. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Tuesday, June 2, 2026. This trademark is owned by ZEFR, Inc.. The BRAND MISAPPROPRIATION trademark is filed in the Advertising, Business and Retail Services and Computer & Software Services & Scientific Services categories with the following description:
providing business consulting and advertising placement guidance to help brands prevent monetization of digital content that improperly uses or misappropriates their trademarks, logos, and brand assets; advertising services, namely, determining brand suitability and blocking advertisements from appearing in connection with misleading or misappropriated brand content; brand monitoring and brand protection consulting services in the field of improper use of brand intellectual property across social media and digital advertising platforms; advertising and marketing services
software as a service (SaaS) featuring software and artificial intelligence technology for monitoring and analyzing digital and social media content to detect improper use, misappropriation, or misleading references to brand intellectual property, trademarks, and logos; providing temporary use of online non-downloadable software for evaluating advertising environments for brand safety, brand suitability, media integrity, and prevention of monetization of misappropriated brand content
General Information
| Serial Number | 99634451 |
| Word Mark | BRAND MISAPPROPRIATION |
| Filing Date | Wednesday, February 4, 2026 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Tuesday, June 2, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | providing business consulting and advertising placement guidance to help brands prevent monetization of digital content that improperly uses or misappropriates their trademarks, logos, and brand assets; advertising services, namely, determining brand suitability and blocking advertisements from appearing in connection with misleading or misappropriated brand content; brand monitoring and brand protection consulting services in the field of improper use of brand intellectual property across social media and digital advertising platforms; advertising and marketing services |
| Goods and Services | software as a service (SaaS) featuring software and artificial intelligence technology for monitoring and analyzing digital and social media content to detect improper use, misappropriation, or misleading references to brand intellectual property, trademarks, and logos; providing temporary use of online non-downloadable software for evaluating advertising environments for brand safety, brand suitability, media integrity, and prevention of monetization of misappropriated brand content |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 4, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 4, 2026 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | ZEFR, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90066
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, February 4, 2026 | NEW APPLICATION ENTERED |
| Wednesday, February 4, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 4, 2026 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, June 2, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, June 2, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, June 2, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, June 2, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
