| Serial Number | 90304711 |
| Word Mark | BRAND MENTALITY |
| Filing Date | Friday, November 6, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 20, 2023 |
| Registration Number | 7087494 |
| Registration Date | Tuesday, June 20, 2023 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 2, 2022 |
| Disclaimer with Predetermined Text | "BRAND" |
| Goods and Services | Software as a service services, namely, providing online non-downloadable software for generating brand profiles for use in designing, developing, and managing customized advertising campaigns and video advertising campaigns using cultural and social opinions, business performance goals, news, and social media content; Providing online non-downloadable software for creating, designing, and managing customized advertising campaigns and video advertising campaigns using cultural and social opinions, business performance goals, news, and social media content; Providing online non-downloadable software for monitoring and analyzing advertising campaigns for use in managing brand advertising campaigns and video advertising campaigns |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 7, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | Friday, July 10, 2020 |
| First Use In Commerce Date | Sunday, September 27, 2020 |
| Party Name | Sightly Enterprises, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Diego, CA 92128 |
| Party Name | Sightly Enterprises, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Diego, CA 92128 |
| Party Name | Sightly Enterprises, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Diego, CA 92128 |
| Event Date | Event Description |
| Tuesday, June 20, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, June 20, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, May 18, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, May 17, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, April 14, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, March 27, 2023 | USE AMENDMENT FILED |
| Thursday, April 13, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, March 27, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, September 27, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, August 2, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 2, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 13, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, June 24, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, May 27, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, May 27, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, May 27, 2022 | ASSIGNED TO LIE |
| Monday, May 23, 2022 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Monday, November 22, 2021 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Monday, November 22, 2021 | FINAL REFUSAL E-MAILED |
| Monday, November 22, 2021 | FINAL REFUSAL WRITTEN |
| Thursday, October 21, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, October 20, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, October 20, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, April 20, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, April 20, 2021 | NON-FINAL ACTION E-MAILED |
| Tuesday, April 20, 2021 | NON-FINAL ACTION WRITTEN |
| Tuesday, April 13, 2021 | ASSIGNED TO EXAMINER |
| Thursday, January 7, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 10, 2020 | NEW APPLICATION ENTERED |