BRAND JOURNALISM Trademark

Trademark Overview


On Thursday, April 8, 2010, a trademark application was filed for BRAND JOURNALISM with the United States Patent and Trademark Office. The USPTO has given the BRAND JOURNALISM trademark a serial number of 85009604. The federal status of this trademark filing is ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE as of Tuesday, August 23, 2011. This trademark is owned by J. Walter Thompson Company. The BRAND JOURNALISM trademark is filed in the Advertising, Business and Retail Services category with the following description:

Business marketing consulting services and market research services relating to brands and brand development, assessment, analysis, exploitation and promotion; advertising and marketing services, namely, preparing brand analyses, preparing for others marketing plans for their brands, placing advertisements for others, preparing advertisements for others, and promoting the services of others through the distribution of printed and audio-video promotional materials; even marketing, namely, arranging and conducting marketing promotional events for others; direct response marketing and sales promotion of the goods and services of others, namely publicity and sales promotion services and providing consultation related thereto; and public relations services
brand journalism

General Information


Serial Number85009604
Word MarkBRAND JOURNALISM
Filing DateThursday, April 8, 2010
Status602 - ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE
Status DateTuesday, August 23, 2011
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesBusiness marketing consulting services and market research services relating to brands and brand development, assessment, analysis, exploitation and promotion; advertising and marketing services, namely, preparing brand analyses, preparing for others marketing plans for their brands, placing advertisements for others, preparing advertisements for others, and promoting the services of others through the distribution of printed and audio-video promotional materials; even marketing, namely, arranging and conducting marketing promotional events for others; direct response marketing and sales promotion of the goods and services of others, namely publicity and sales promotion services and providing consultation related thereto; and public relations services

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, April 14, 2010
Primary Code035
First Use Anywhere DateTuesday, May 2, 2006
First Use In Commerce DateTuesday, May 2, 2006

Trademark Owner History


Party NameJ. Walter Thompson Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10017

Trademark Events


Event DateEvent Description
Wednesday, August 24, 2011ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND
Tuesday, August 23, 2011ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Monday, January 10, 2011NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, January 10, 2011NON-FINAL ACTION E-MAILED
Monday, January 10, 2011NON-FINAL ACTION WRITTEN
Tuesday, December 21, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, December 20, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, December 20, 2010TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, December 21, 2010AMENDMENT TO USE PROCESSING COMPLETE
Tuesday, December 21, 2010USE AMENDMENT FILED
Monday, December 20, 2010TEAS AMENDMENT OF USE RECEIVED
Friday, July 16, 2010NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, July 16, 2010NON-FINAL ACTION E-MAILED
Friday, July 16, 2010NON-FINAL ACTION WRITTEN
Tuesday, July 13, 2010ASSIGNED TO EXAMINER
Wednesday, April 14, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, April 12, 2010NEW APPLICATION ENTERED IN TRAM