Trademark Overview
On Monday, April 17, 2006, a trademark application was filed for BRAND JOURNALISM with the United States Patent and Trademark Office. The USPTO has given the BRAND JOURNALISM trademark a serial number of 78862974. The federal status of this trademark filing is ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE as of Monday, December 17, 2007. This trademark is owned by J Walter Thompson Company. The BRAND JOURNALISM trademark is filed in the Advertising, Business and Retail Services category with the following description:
Business marketing consulting services and market research services relating to brands and brand development, assessment, analysis, exploitation and promotion; advertising and marketing services, namely, preparing brand analyses, preparing for others marketing plans for their brands, placing advertisements for others, preparing advertisements for others, and promoting the services of others through the distribution of printed and audio-video promotional materials; even marketing, namely, arranging and conducting marketing promotional events for others; direct response marketing and sales promotion of the goods and services of others, namely publicity and sales promotion services and providing consultation related thereto; and public relations services.
