BRAND IS BEHAVIOR Trademark
Trademark Overview
On Friday, December 8, 2006, a trademark application was filed for BRAND IS BEHAVIOR with the United States Patent and Trademark Office. The USPTO has given the BRAND IS BEHAVIOR trademark a serial number of 77059773. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 6, 2015. This trademark is owned by Baskin Associates Inc.. The BRAND IS BEHAVIOR trademark is filed in the Advertising, Business and Retail Services category with the following description:
Advertising and marketing; Advertising services, namely, promoting and marketing the goods and services of others through all public communication means; Advertising, marketing and promotion services; Advice in the field of business management and marketing; Arranging and conducting marketing promotional events for others; Business advice and analysis of markets; Business consultation and management regarding marketing activities and launching of new products; Business management consulting with relation to strategy, marketing, production, personnel and retail sale matters; Business marketing and direct mail consulting services; Business marketing consulting services; Conducting business and market research surveys; Conducting marketing studies; Cooperative advertising and marketing; Cooperative advertising and marketing services by way of solicitation, customer service and providing marketing information via websites on a global computer network; Creation of marketing tools designed t...
General Information
| Serial Number | 77059773 |
| Word Mark | BRAND IS BEHAVIOR |
| Filing Date | Friday, December 8, 2006 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 6, 2015 |
| Registration Number | 3481278 |
| Registration Date | Tuesday, August 5, 2008 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 4, 2007 |
Trademark Statements
| Goods and Services | Advertising and marketing; Advertising services, namely, promoting and marketing the goods and services of others through all public communication means; Advertising, marketing and promotion services; Advice in the field of business management and marketing; Arranging and conducting marketing promotional events for others; Business advice and analysis of markets; Business consultation and management regarding marketing activities and launching of new products; Business management consulting with relation to strategy, marketing, production, personnel and retail sale matters; Business marketing and direct mail consulting services; Business marketing consulting services; Conducting business and market research surveys; Conducting marketing studies; Cooperative advertising and marketing; Cooperative advertising and marketing services by way of solicitation, customer service and providing marketing information via websites on a global computer network; Creation of marketing tools designed to increase a client company's knowledge of customer needs, and its competitors' products and services, pricing, advertising strategy and sales strategy; Development of marketing strategies and concepts; Direct marketing advertising for others; Direct marketing services; General business merchandising services, namely, marketing; Implementation and follow-up of advice in the fields of marketing; Information or enquiries on business and marketing; Market analysis; Market manipulation, research and analysis, whether or not via the internet; Market opinion polling studies; Market reports and studies; Market research; Market research consultation; Market research services; Market research studies; Market segmentation consultation; Market study and analysis of market studies; Marketing consulting; Marketing plan development; Marketing services, namely providing informational web pages designed to generate sales traffic via hyperlinks to other web sites; Media planning, namely, advising the client on the correct times and stations to advertise based on media analysis of the market for that media; Multi-level marketing business services; On-line advertising and marketing services; Outsourcing in the field of sales and marketing of computer software; Promoting, advertising and marketing of the on-line websites of others; Promotion and marketing services and related consulting; Promotion, advertising and marketing of on-line websites; Providing advertising, marketing and promotional services for the pharmaceutical and medical industry; Providing advertising, marketing and promotional services for the pharmaceutical and medical products of others; Providing business marketing information; Providing marketing and promotion of special events; Providing promotional marketing services to businesses in the broadband and media industries; Statistical evaluations of marketing data |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 6, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, November 1, 2004 |
| First Use In Commerce Date | Monday, November 1, 2004 |
Trademark Owner History
| Party Name | Baskin Associates Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Glencoe, IL 60022 |
| Party Name | Baskin Associates Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Glencoe, IL 60022 |
| Party Name | Baskin Associates Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Glencoe, IL 60022 |
Trademark Events
| Event Date | Event Description |
| Friday, March 6, 2015 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, August 5, 2008 | REGISTERED-PRINCIPAL REGISTER |
| Monday, June 30, 2008 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Saturday, June 28, 2008 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, June 2, 2008 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, May 21, 2008 | USE AMENDMENT FILED |
| Wednesday, May 21, 2008 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, May 8, 2008 | REVIEW OF CORRESPONDENCE COMPLETE |
| Monday, December 10, 2007 | PAPER RECEIVED |
| Tuesday, November 27, 2007 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, September 4, 2007 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 15, 2007 | NOTICE OF PUBLICATION |
| Saturday, May 26, 2007 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, May 25, 2007 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 8, 2007 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 8, 2007 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 8, 2007 | ASSIGNED TO LIE |
| Friday, April 13, 2007 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, April 4, 2007 | NON-FINAL ACTION E-MAILED |
| Wednesday, April 4, 2007 | NON-FINAL ACTION WRITTEN |
| Tuesday, April 3, 2007 | ASSIGNED TO EXAMINER |
| Tuesday, December 12, 2006 | NEW APPLICATION ENTERED IN TRAM |
