| Serial Number | 86480067 |
| Word Mark | BRAND INTEREST |
| Filing Date | Monday, December 15, 2014 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, June 3, 2025 |
| Registration Number | 4807188 |
| Registration Date | Tuesday, September 8, 2015 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 23, 2015 |
| Goods and Services | Business management and strategic consulting services in the field of advertising; advertising services, namely, promoting the goods and services of others via computer and communication networks; compiling of information into computer databases; marketing, advertising and promotion services; market research services, namely, research in the fields of valuation of externalities, demographics, cdp, awareness, and need recognition; operating on-line marketplaces for sellers and buyers of goods and/or services; on-line retail store services featuring digital media, namely, pre-recorded digital sound, video and software for the transmission, collection, storage, sharing, editing, organizing and modifying data, music, text, video, and audio; business data analysis services, namely, analysis of real time data, namely, value, media advertising, and distribution channel data; data processing services, namely, parsing alphanumeric data into categorical fields; advertising services, namely, purchase intent measurement, brand image valuation, supply chain efficiency modeling, promotion creation structures, and marketing strategy development; advertising research services via intelligent/social networks regarding the associations, insights, trends, and knowledge through consumers and firms |
| NOT AVAILABLE | "BRAND" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 18, 2014 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, July 4, 2011 |
| First Use In Commerce Date | Monday, July 4, 2011 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Tempe, AZ 85280 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Tempe, AZ 85280 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Tempe, AZ 85280 |
| Event Date | Event Description |
| Friday, January 16, 2015 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Thursday, December 18, 2014 | NEW APPLICATION ENTERED |
| Thursday, December 18, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 16, 2015 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Thursday, March 26, 2015 | ASSIGNED TO EXAMINER |
| Thursday, March 26, 2015 | NON-FINAL ACTION WRITTEN |
| Thursday, March 26, 2015 | NON-FINAL ACTION E-MAILED |
| Thursday, March 26, 2015 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 16, 2015 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Thursday, April 16, 2015 | WITHDRAWAL OF ATTORNEY GRANTED |
| Thursday, April 16, 2015 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, April 16, 2015 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 16, 2015 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, April 22, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, May 16, 2015 | ASSIGNED TO LIE |
| Saturday, May 16, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, June 3, 2015 | NOTICE OF PUBLICATION |
| Tuesday, June 23, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 8, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 30, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, July 30, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Sunday, August 1, 2021 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Tuesday, September 7, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, September 7, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, September 7, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, September 8, 2021 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Sunday, September 12, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Sunday, September 12, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, September 8, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, December 24, 2024 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, June 3, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, June 3, 2025 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, June 3, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, June 3, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |