| Serial Number | 79202940 |
| Word Mark | BRAND IDEA WHATEVER MAKES THE DIFFERENCE FOOD LOUNGE |
| Filing Date | Friday, October 28, 2016 |
| Status | 709 - CANCELLED - SECTION 71 |
| Status Date | Friday, June 14, 2024 |
| Registration Number | 5343413 |
| Registration Date | Tuesday, November 28, 2017 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 12, 2017 |
| Description of Mark | The mark consists of the wording "BRAND IDEA" above the wording "WHATEVER MAKES THE DIFFERENCE" all in stylized font with these elements to the left of a rectangular carrier containing the wording "FOOD LOUNGE" in stylized lettering which is to the left of a fork, spoon, and knife and incomplete plate design. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Retail store services relating to food; retailing of culinary specialties, namely, retail distributorships in the field of food, retailing by direct solicitation by sales agents in the field of food; electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes; product demonstration and product display services |
| NOT AVAILABLE | "BRAND IDEA" FOR INTERNATIONAL CLASS 35 AND "FOOD LOUNGE" FOR INTERNATIONAL CLASS 43 |
| Goods and Services | Serving food and drinks; bar services; cafeterias; canteens; catering for the provision of food and beverages; delicatessens; fast-food restaurants and snack-bars; self-service restaurant services; serving food and drinks in restaurants and bars |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | F - NOT AVAILABLE |
| Class Status Date | Friday, June 14, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | F - NOT AVAILABLE |
| Class Status Date | Friday, June 14, 2024 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | BRAND IDEA di Paolo Maccaferri & C. S.n.c. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 02 - Partnership |
| Address | IT |
| Party Name | BRAND IDEA di Paolo Maccaferri & C. S.n.c. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 02 - Partnership |
| Address | IT |
| Party Name | BRAND IDEA di Paolo Maccaferri & C. S.n.c. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 02 - Partnership |
| Address | IT |
| Event Date | Event Description |
| Thursday, March 9, 2017 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, March 13, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 13, 2017 | ASSIGNED TO EXAMINER |
| Friday, March 17, 2017 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, March 21, 2017 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 22, 2017 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Thursday, March 23, 2017 | REFUSAL PROCESSED BY MPU |
| Thursday, March 23, 2017 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Saturday, April 8, 2017 | REFUSAL PROCESSED BY IB |
| Wednesday, August 2, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, August 2, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, August 3, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, August 23, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 12, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, February 28, 2018 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Friday, December 21, 2018 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Friday, August 4, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, September 12, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 28, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, March 10, 2018 | GENERIC MADRID TRANSACTION CREATED |
| Saturday, March 10, 2018 | GENERIC MADRID TRANSACTION SENT TO IB |
| Monday, November 28, 2022 | COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED |
| Friday, June 14, 2024 | CANCELLED SECTION 71 |