BRAND EXPERIENCE Trademark

Trademark Overview


On Thursday, May 18, 2017, a trademark application was filed for BRAND EXPERIENCE with the United States Patent and Trademark Office. The USPTO has given the BRAND EXPERIENCE trademark a serial number of 87454874. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 7, 2025. This trademark is owned by Qualtrics, LLC. The BRAND EXPERIENCE trademark is filed in the Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Providing software as a service (SAAS) to measure, prioritize, and optimize the customer, product, employee and brand responses, and to display relevant concurrences using statistically driven data sets; Software as a service (SAAS) featuring software for business surveys all in the fields of business research, academic research, healthcare research, market research, market development and market growth, consumer research and customer satisfaction surveys, product research, brand research and concept testing surveys, employee evaluations and feedback surveys; Software as a service (SAAS) for designing, conducting and analyzing surveys, survey data and consumer feedback; Software as a service (SAAS) for providing and creating analytics to assist in the management, tracking and application of survey and contact data; providing temporary use of non-downloadable computer software accessed via the Internet for conducting surveys, all in the field of business, academic, healthcare and market...

Providing online non-downloadable articles and non-downloadable educational webinars in the field of statistics, popular culture, current events, historic events, online data collection, business, academic, healthcare and market research, analysis, surveys, customer research, demographics, product and brand development, employee engagement, employee management, employee development and employer-employee relationships; providing information online in the field of popular culture, current events, historic events, academic research study, academic research statistics; conducting seminars, events in the nature of workshops, and classes about business, academic, healthcare and market research, analysis, surveys, customer research, demographics, product and brand development, employee engagement, employee management, employee development and employer-employee relationships; providing recognition by way of awards to promote excellence in the field of business, academic, healthcare and market ...

Advising and consulting in connection with the design, customization and analysis of business concept testing surveys, employee evaluations, employee engagement and employee feedback surveys, market surveys, business research surveys, academic research surveys in the field of business and customer surveys; providing and creating business analytics to assist in the management, tracking and application of survey data; providing information online in the fields of market research statistics, customer satisfaction, employee engagement, brand development, brand testing in the nature of brand evaluation, positioning, and concept testing services, statistics for business or commercial purposes, online data collection for business research and surveys, market research, business management, business data analysis, customer research, demographics, brand development, employee engagement, employee management, employee development, and employer-employee relationships
brand experience

General Information


Serial Number87454874
Word MarkBRAND EXPERIENCE
Filing DateThursday, May 18, 2017
Status710 - CANCELLED - SECTION 8
Status DateFriday, November 7, 2025
Registration Number5735635
Registration DateTuesday, April 23, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesProviding software as a service (SAAS) to measure, prioritize, and optimize the customer, product, employee and brand responses, and to display relevant concurrences using statistically driven data sets; Software as a service (SAAS) featuring software for business surveys all in the fields of business research, academic research, healthcare research, market research, market development and market growth, consumer research and customer satisfaction surveys, product research, brand research and concept testing surveys, employee evaluations and feedback surveys; Software as a service (SAAS) for designing, conducting and analyzing surveys, survey data and consumer feedback; Software as a service (SAAS) for providing and creating analytics to assist in the management, tracking and application of survey and contact data; providing temporary use of non-downloadable computer software accessed via the Internet for conducting surveys, all in the field of business, academic, healthcare and market research, analysis, surveys, customer research, demographics, product and brand development, employee engagement, employee management, employee development and employer-employee relationships; providing software as a service (SAAS), accessed via the Internet and offline featuring software for contact information, data feedback, data evaluation, and research surveys, data collection, data integration, data management, data analysis, follow-up to survey responses and generating reports for use in consulting with respect thereto; computer services, namely, hosting and maintaining an on-line web site and web facilities for others for conducting consumer surveys, employee surveys and business research and analyzing resulting data; providing information online in the field of product development and product testing; Computer website design, namely, design of education and entertainment blogs; Advising and consulting in connection with the design, customization and analysis of product research surveys; providing information online in the field of medical research statistics
Goods and ServicesProviding online non-downloadable articles and non-downloadable educational webinars in the field of statistics, popular culture, current events, historic events, online data collection, business, academic, healthcare and market research, analysis, surveys, customer research, demographics, product and brand development, employee engagement, employee management, employee development and employer-employee relationships; providing information online in the field of popular culture, current events, historic events, academic research study, academic research statistics; conducting seminars, events in the nature of workshops, and classes about business, academic, healthcare and market research, analysis, surveys, customer research, demographics, product and brand development, employee engagement, employee management, employee development and employer-employee relationships; providing recognition by way of awards to promote excellence in the field of business, academic, healthcare and market research, analysis, surveys, customer research, demographics, product and brand development, employee engagement, employee management, employee development and employer-employee relationships; entertainment services, namely, providing on-line computer games and online video games; providing temporary use of non-downloadable computer games; education and entertainment services in the form of production of digital and motion picture films, radio and television programs and television shows; providing information online about research conducted by educational institutions
Goods and ServicesAdvising and consulting in connection with the design, customization and analysis of business concept testing surveys, employee evaluations, employee engagement and employee feedback surveys, market surveys, business research surveys, academic research surveys in the field of business and customer surveys; providing and creating business analytics to assist in the management, tracking and application of survey data; providing information online in the fields of market research statistics, customer satisfaction, employee engagement, brand development, brand testing in the nature of brand evaluation, positioning, and concept testing services, statistics for business or commercial purposes, online data collection for business research and surveys, market research, business management, business data analysis, customer research, demographics, brand development, employee engagement, employee management, employee development, and employer-employee relationships

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 7, 2025
Primary Code035
First Use Anywhere DateTuesday, February 28, 2017
First Use In Commerce DateTuesday, February 28, 2017

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 7, 2025
Primary Code041
First Use Anywhere DateTuesday, February 28, 2017
First Use In Commerce DateTuesday, February 28, 2017

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 7, 2025
Primary Code042
First Use Anywhere DateTuesday, February 28, 2017
First Use In Commerce DateTuesday, February 28, 2017

Trademark Owner History


Party NameQualtrics, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressProvo, UT 84604

Party NameQualtrics, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressProvo, UT 84604

Trademark Events


Event DateEvent Description
Monday, May 22, 2017NEW APPLICATION ENTERED
Wednesday, May 24, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, August 4, 2017ASSIGNED TO EXAMINER
Thursday, August 10, 2017NON-FINAL ACTION WRITTEN
Thursday, August 10, 2017NON-FINAL ACTION E-MAILED
Thursday, August 10, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Saturday, February 10, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, February 10, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, February 12, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, March 1, 2018NON-FINAL ACTION WRITTEN
Thursday, March 1, 2018NON-FINAL ACTION E-MAILED
Thursday, March 1, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, August 30, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, August 30, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, August 31, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, September 5, 2018FINAL REFUSAL WRITTEN
Wednesday, September 5, 2018FINAL REFUSAL E-MAILED
Wednesday, September 5, 2018NOTIFICATION OF FINAL REFUSAL EMAILED
Tuesday, March 5, 2019EXPARTE APPEAL RECEIVED AT TTAB
Tuesday, March 5, 2019JURISDICTION RESTORED TO EXAMINING ATTORNEY
Tuesday, March 5, 2019EX PARTE APPEAL-INSTITUTED
Tuesday, March 5, 2019TEAS REQUEST FOR RECONSIDERATION RECEIVED
Wednesday, March 6, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, March 6, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 5, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 8, 2019ASSIGNED TO LIE
Monday, March 11, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, March 11, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 11, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, March 12, 2019EXAMINERS AMENDMENT -WRITTEN
Tuesday, March 12, 2019EXAMINERS AMENDMENT E-MAILED
Tuesday, March 12, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, March 12, 2019EXAMINER'S AMENDMENT ENTERED
Tuesday, March 12, 2019APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER
Tuesday, March 12, 2019EXPARTE APPEAL TERMINATED
Tuesday, March 19, 2019LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, April 23, 2019REGISTERED-SUPPLEMENTAL REGISTER
Tuesday, April 23, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, November 7, 2025CANCELLED SEC. 8 (6-YR)