BRAND EQUITY = ROI Trademark
Trademark Overview
On Wednesday, May 29, 1991, a trademark application was filed for BRAND EQUITY = ROI with the United States Patent and Trademark Office. The USPTO has given the BRAND EQUITY = ROI trademark a serial number of 74171222. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Monday, January 11, 1999. This trademark is owned by DUNHAM & MARCUS, INC.. The BRAND EQUITY = ROI trademark is filed in the Advertising, Business and Retail Services category with the following description:
market research services; business strategy services; business portfolio services and market segmentation services
General Information
| Serial Number | 74171222 |
| Word Mark | BRAND EQUITY = ROI |
| Filing Date | Wednesday, May 29, 1991 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Monday, January 11, 1999 |
| Registration Number | 1699363 |
| Registration Date | Tuesday, July 7, 1992 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 14, 1992 |
Trademark Statements
| Disclaimer with Predetermined Text | "BRAND EQUITY" |
| Goods and Services | market research services; business strategy services; business portfolio services and market segmentation services |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Monday, January 11, 1999 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, December 31, 1985 |
| First Use In Commerce Date | Tuesday, December 31, 1985 |
Trademark Owner History
| Party Name | DUNHAM & MARCUS, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022 |
| Party Name | DUNHAM & MARCUS, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022 |
| Party Name | DUNHAM & MARCUS, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022 |
Trademark Events
| Event Date | Event Description |
| Monday, January 11, 1999 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, July 7, 1992 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 14, 1992 | PUBLISHED FOR OPPOSITION |
| Friday, March 13, 1992 | NOTICE OF PUBLICATION |
| Monday, December 2, 1991 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, November 12, 1991 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, October 7, 1991 | NON-FINAL ACTION MAILED |
| Tuesday, July 30, 1991 | ASSIGNED TO EXAMINER |
