BRAND DEFINING UTILITY Trademark

Trademark Overview

On Friday, February 7, 2014, a trademark application was filed for BRAND DEFINING UTILITY with the United States Patent and Trademark Office. The USPTO has given the BRAND DEFINING UTILITY trademark a serial number of 86188159. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 9, 2025. This trademark is owned by Gaddis Partners, Ltd.. The BRAND DEFINING UTILITY trademark is filed in the Advertising, Business and Retail Services category with the following description:

Brand concept and brand development services for corporate and individual clients; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies

General Information

Serial Number86188159
Word MarkBRAND DEFINING UTILITY
Filing DateFriday, February 7, 2014
Status710 - CANCELLED - SECTION 8
Status DateFriday, May 9, 2025
Registration Number4627757
Registration DateTuesday, October 28, 2014
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 12, 2014

Trademark Statements

Certificate of Correction for RegistrationIn the statement, line 1, "LIMITED" should be deleted, and "LTD." should be inserted.
Goods and ServicesBrand concept and brand development services for corporate and individual clients; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies
NOT AVAILABLE"BRAND"

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, May 9, 2025
Primary Code035
First Use Anywhere DateSunday, January 12, 2014
First Use In Commerce DateWednesday, January 15, 2014

Trademark Owner History

Party NameMATERIAL HOLDINGS, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLOS ANGELES, CA 90067
Party NameGADDIS PARTNERS, LTD.
Party Type31 - New Owner After Registration
Legal Entity Type13 - Limited Partnership
AddressAUSTIN, TX 78701
Party NameGaddis Partners, Ltd.
Party Type30 - Original Registrant
Legal Entity Type13 - Limited Partnership
AddressAustin, TX 78701
Party NameGaddis Partners, Ltd.
Party Type20 - Owner at Publication
Legal Entity Type13 - Limited Partnership
AddressAustin, TX 78701
Party NameGaddis Partners, Ltd.
Party Type10 - Original Applicant
Legal Entity Type13 - Limited Partnership
AddressAustin, TX 78701

Trademark Events

Event DateEvent Description
Tuesday, June 17, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, February 11, 2014NEW APPLICATION ENTERED
Friday, February 21, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, May 14, 2014ASSIGNED TO EXAMINER
Tuesday, May 20, 2014NON-FINAL ACTION WRITTEN
Tuesday, May 20, 2014NON-FINAL ACTION E-MAILED
Tuesday, May 20, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, June 17, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, June 17, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 23, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, October 28, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, February 4, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, June 17, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, July 7, 2014ASSIGNED TO LIE
Monday, July 7, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, August 12, 2014PUBLISHED FOR OPPOSITION
Tuesday, August 12, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 28, 2014REGISTERED-PRINCIPAL REGISTER
Tuesday, February 4, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, August 19, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, May 28, 2020TEAS SECTION 8 & 15 RECEIVED
Wednesday, September 2, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, September 2, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, September 22, 2020TEAS SECTION 7 REQUEST RECEIVED
Wednesday, September 30, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, December 11, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, December 11, 2020POST REGISTRATION ACTION MAILED - SEC. 7
Friday, December 11, 2020CORRECTION UNDER SECTION 7 - PROCESSED
Thursday, March 11, 2021POST REGISTRATION ACTION MAILED - SEC. 7
Friday, December 11, 2020POST REGISTRATION ACTION CORRECTION
Monday, January 25, 2021TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Tuesday, March 16, 2021TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Thursday, March 18, 2021CORRECTION UNDER SECTION 7 - PROCESSED
Friday, May 9, 2025CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, October 28, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, September 1, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, March 23, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Related Keywords

utility defining brand development namely branding marketing strategies services providing develop communications