| Serial Number | 75274608 |
| Word Mark | BRAND CONSCIOUSNESS |
| Filing Date | Monday, April 14, 1997 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Monday, October 22, 2018 |
| Registration Number | 2194995 |
| Registration Date | Tuesday, October 13, 1998 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 21, 1998 |
| Disclaimer with Predetermined Text | "BRAND" |
| Goods and Services | business marketing services and business marketing consulting services |
| Goods and Services | product development consulting services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, May 3, 1997 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, May 31, 1995 |
| First Use In Commerce Date | Wednesday, May 31, 1995 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 23, 1998 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, May 31, 1995 |
| First Use In Commerce Date | Wednesday, May 31, 1995 |
| Party Name | Sterling Rice Group, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Boulder, CO 80302 |
| Party Name | Sterling Rice Group, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Boulder, CO 80302 |
| Party Name | Sterling Rice Group, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Boulder, CO 80302 |
| Event Date | Event Description |
| Monday, October 22, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Monday, October 22, 2018 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Monday, October 22, 2018 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, October 22, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, October 11, 2018 | TEAS SECTION 8 & 9 RECEIVED |
| Friday, October 13, 2017 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, June 13, 2017 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, June 13, 2017 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, December 9, 2008 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, December 9, 2008 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, October 14, 2008 | ASSIGNED TO PARALEGAL |
| Thursday, October 9, 2008 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, August 1, 2007 | CASE FILE IN TICRS |
| Friday, April 16, 2004 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, March 10, 2004 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Wednesday, March 10, 2004 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, October 13, 1998 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 21, 1998 | PUBLISHED FOR OPPOSITION |
| Friday, June 19, 1998 | NOTICE OF PUBLICATION |
| Monday, May 18, 1998 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 12, 1998 | EXAMINER'S AMENDMENT MAILED |
| Tuesday, March 3, 1998 | FINAL REFUSAL MAILED |
| Friday, January 9, 1998 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, November 5, 1997 | NON-FINAL ACTION MAILED |
| Monday, November 3, 1997 | ASSIGNED TO EXAMINER |