BRAND AS A SERVICE Trademark

Trademark Overview


On Thursday, January 14, 2021, a trademark application was filed for BRAND AS A SERVICE with the United States Patent and Trademark Office. The USPTO has given the BRAND AS A SERVICE trademark a serial number of 90979303. The federal status of this trademark filing is REGISTERED as of Tuesday, April 11, 2023. This trademark is owned by Southend Technologies, Inc.. The BRAND AS A SERVICE trademark is filed in the Insurance & Financial Services, Computer & Software Services & Scientific Services, Personal, and Legal & Social Services categories with the following description:

Providing financing for the purchase of internet domain names; maintaining escrow accounts for investments in the nature of internet domain names

Domain name registry services; rental and leasing of internet domain names; providing information and consulting services about the management of internet domain names, namely, domain name monitoring services; registration of domain names for identification of others on the internet; renewal of internet domain names for others

Domain registry operator services; parking domains names for others, namely, providing computer servers for the electronic storage of domain name addresses; domain name search services, namely, conducting online searches to determine the availability of domain names
brand as a service

General Information


Serial Number90979303
Word MarkBRAND AS A SERVICE
Filing DateThursday, January 14, 2021
Status700 - REGISTERED
Status DateTuesday, April 11, 2023
Registration Number7021864
Registration DateTuesday, April 11, 2023
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 15, 2022

Trademark Statements


Goods and ServicesProviding financing for the purchase of internet domain names; maintaining escrow accounts for investments in the nature of internet domain names
Goods and ServicesDomain name registry services; rental and leasing of internet domain names; providing information and consulting services about the management of internet domain names, namely, domain name monitoring services; registration of domain names for identification of others on the internet; renewal of internet domain names for others
Goods and ServicesDomain registry operator services; parking domains names for others, namely, providing computer servers for the electronic storage of domain name addresses; domain name search services, namely, conducting online searches to determine the availability of domain names

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, November 3, 2021
Primary Code036
First Use Anywhere DateThursday, July 1, 2021
First Use In Commerce DateThursday, July 1, 2021

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, November 3, 2021
Primary Code042
First Use Anywhere DateThursday, July 1, 2021
First Use In Commerce DateThursday, July 1, 2021

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, November 3, 2021
Primary Code045
First Use Anywhere DateThursday, July 1, 2021
First Use In Commerce DateThursday, July 1, 2021

Trademark Owner History


Party NameSouthend Technologies, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWilmington, DE 19801

Party NameSouthend Technologies, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWilmington, DE 19801

Party NameSouthend Technologies, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWilmington, DE 19801

Trademark Events


Event DateEvent Description
Sunday, April 16, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sunday, April 16, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sunday, April 16, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sunday, April 16, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sunday, April 16, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, April 11, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, April 11, 2023REGISTERED-PRINCIPAL REGISTER
Tuesday, March 7, 20231(B) BASIS DELETED; PROCEED TO REGISTRATION
Wednesday, November 9, 2022NOTICE OF ALLOWANCE CANCELLED
Tuesday, March 7, 2023DIVISIONAL PROCESSING COMPLETE
Wednesday, November 9, 2022DIVISIONAL REQUEST RECEIVED
Tuesday, March 7, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, November 18, 2022CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, November 9, 2022TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, May 10, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, March 15, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 15, 2022PUBLISHED FOR OPPOSITION
Wednesday, February 23, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 8, 2022LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, February 8, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, February 8, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, January 22, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, January 22, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Saturday, January 22, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, January 10, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, January 10, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, January 10, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, November 18, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, November 18, 2021NON-FINAL ACTION E-MAILED
Thursday, November 18, 2021NON-FINAL ACTION WRITTEN
Wednesday, November 3, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, November 3, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, November 3, 2021ASSIGNED TO LIE
Monday, November 1, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, July 27, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, July 27, 2021NON-FINAL ACTION E-MAILED
Tuesday, July 27, 2021NON-FINAL ACTION WRITTEN
Monday, July 26, 2021ASSIGNED TO EXAMINER
Thursday, April 15, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, January 18, 2021NEW APPLICATION ENTERED