| Serial Number | 88741807 |
| Word Mark | BRAND ALPHA |
| Filing Date | Monday, December 30, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 9, 2021 |
| Registration Number | 6290541 |
| Registration Date | Tuesday, March 9, 2021 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 19, 2020 |
| NOT AVAILABLE | "BRAND" |
| Goods and Services | Software as a service (SAAS) services featuring software for collection and analysis of brand interaction metric data and optimizing market access and commercial success of marketing campaigns, namely, software for assisting brand managers with determining a target audience and consumer segment, tracking the resonance of target consumer segments with the brand, competitors, and category, changing or broadening of the target audience and consumer segment, preparing and updating the creative and media briefs for the appropriate target audience and consumer segment, comparing success of marketing campaigns against those of competitors, and reporting on, and measuring the overall effectiveness of, marketing campaigns |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 6, 2020 |
| Primary Code | 042 |
| First Use Anywhere Date | Thursday, October 1, 2020 |
| First Use In Commerce Date | Monday, January 4, 2021 |
| Party Name | Affinity Answers Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Austin, TX 78727 US |
| Party Name | Affinity Answers Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Austin, TX 78727 US |
| Party Name | Affinity Answers Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Austin, TX 78759 US |
| Event Date | Event Description |
| Thursday, January 2, 2020 | NEW APPLICATION ENTERED |
| Monday, January 6, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 23, 2020 | ASSIGNED TO EXAMINER |
| Tuesday, March 31, 2020 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 31, 2020 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 31, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, March 31, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, March 31, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, April 1, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, April 2, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, April 10, 2020 | ASSIGNED TO LIE |
| Wednesday, April 29, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 19, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 19, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Thursday, May 21, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, May 21, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, May 21, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, July 14, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, January 8, 2021 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, January 28, 2021 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, January 8, 2021 | USE AMENDMENT FILED |
| Thursday, January 28, 2021 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, February 2, 2021 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, February 3, 2021 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, March 9, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Monday, March 9, 2026 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |