| Serial Number | 88741807 |
| Word Mark | BRAND ALPHA |
| Filing Date | Monday, December 30, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 9, 2021 |
| Registration Number | 6290541 |
| Registration Date | Tuesday, March 9, 2021 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 19, 2020 |
| Disclaimer with Predetermined Text | "BRAND" |
| Goods and Services | Software as a service (SAAS) services featuring software for collection and analysis of brand interaction metric data and optimizing market access and commercial success of marketing campaigns, namely, software for assisting brand managers with determining a target audience and consumer segment, tracking the resonance of target consumer segments with the brand, competitors, and category, changing or broadening of the target audience and consumer segment, preparing and updating the creative and media briefs for the appropriate target audience and consumer segment, comparing success of marketing campaigns against those of competitors, and reporting on, and measuring the overall effectiveness of, marketing campaigns |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 6, 2020 |
| Primary Code | 042 |
| First Use Anywhere Date | Thursday, October 1, 2020 |
| First Use In Commerce Date | Monday, January 4, 2021 |
| Party Name | Affinity Answers Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Austin, TX 78727 |
| Party Name | Affinity Answers Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Austin, TX 78727 |
| Party Name | Affinity Answers Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Austin, TX 78759 |
| Event Date | Event Description |
| Tuesday, March 9, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, February 3, 2021 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, February 2, 2021 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, January 28, 2021 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, January 8, 2021 | USE AMENDMENT FILED |
| Thursday, January 28, 2021 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, January 8, 2021 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, July 14, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, May 21, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, May 21, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, May 21, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, May 19, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 19, 2020 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 29, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, April 10, 2020 | ASSIGNED TO LIE |
| Thursday, April 2, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 1, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, March 31, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, March 31, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, March 31, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, March 31, 2020 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 31, 2020 | NON-FINAL ACTION WRITTEN |
| Monday, March 23, 2020 | ASSIGNED TO EXAMINER |
| Monday, January 6, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Thursday, January 2, 2020 | NEW APPLICATION ENTERED IN TRAM |