BRAND AFFINITY Trademark

Trademark Overview


On Friday, January 29, 2021, a trademark application was filed for BRAND AFFINITY with the United States Patent and Trademark Office. The USPTO has given the BRAND AFFINITY trademark a serial number of 90497843. The federal status of this trademark filing is REGISTERED as of Tuesday, January 16, 2024. This trademark is owned by Iterable, Inc.. The BRAND AFFINITY trademark is filed in the Computer & Software Services & Scientific Services category with the following description:

Software as a Service (SaaS) services featuring software for providing customer support, communicating with customers, delivering information and messages to persons, analyzing customer engagement, collecting, tracking, measuring and analyzing business data, predicting consumer behavior, and integrating communication channels; providing temporary use of online non-downloadable machine learning and artificial intelligence software for use in collecting, tracking, measuring and analyzing data and automated customer support and communications
brand affinity

General Information


Serial Number90497843
Word MarkBRAND AFFINITY
Filing DateFriday, January 29, 2021
Status700 - REGISTERED
Status DateTuesday, January 16, 2024
Registration Number7279772
Registration DateTuesday, January 16, 2024
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 5, 2021

Trademark Statements


Disclaimer with Predetermined Text"BRAND"
Goods and ServicesSoftware as a Service (SaaS) services featuring software for providing customer support, communicating with customers, delivering information and messages to persons, analyzing customer engagement, collecting, tracking, measuring and analyzing business data, predicting consumer behavior, and integrating communication channels; providing temporary use of online non-downloadable machine learning and artificial intelligence software for use in collecting, tracking, measuring and analyzing data and automated customer support and communications

Classification Information


International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateSaturday, May 1, 2021
Primary Code042
First Use Anywhere DateThursday, December 10, 2020
First Use In Commerce DateThursday, December 10, 2020

Trademark Owner History


Party NameIterable, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94105

Party NameIterable, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94105

Party NameIterable, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94105

Trademark Events


Event DateEvent Description
Monday, January 22, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, January 16, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, January 16, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, January 16, 2024REGISTERED-PRINCIPAL REGISTER
Tuesday, December 12, 2023NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Sunday, December 10, 2023ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, October 24, 2023STATEMENT OF USE PROCESSING COMPLETE
Wednesday, October 11, 2023USE AMENDMENT FILED
Monday, October 23, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, October 11, 2023TEAS STATEMENT OF USE RECEIVED
Saturday, May 27, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, May 25, 2023SOU EXTENSION 3 GRANTED
Thursday, May 25, 2023SOU EXTENSION 3 FILED
Thursday, May 25, 2023SOU TEAS EXTENSION RECEIVED
Thursday, November 24, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, November 22, 2022SOU EXTENSION 2 GRANTED
Tuesday, November 22, 2022SOU EXTENSION 2 FILED
Tuesday, November 22, 2022SOU TEAS EXTENSION RECEIVED
Tuesday, May 31, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, May 27, 2022SOU EXTENSION 1 GRANTED
Friday, May 27, 2022SOU EXTENSION 1 FILED
Friday, May 27, 2022SOU TEAS EXTENSION RECEIVED
Tuesday, November 30, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 5, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 5, 2021PUBLISHED FOR OPPOSITION
Wednesday, September 15, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 31, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, August 27, 2021EXAMINER'S AMENDMENT ENTERED
Friday, August 27, 2021NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, August 27, 2021EXAMINERS AMENDMENT E-MAILED
Friday, August 27, 2021EXAMINERS AMENDMENT -WRITTEN
Wednesday, August 18, 2021ASSIGNED TO EXAMINER
Saturday, May 1, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, February 2, 2021NEW APPLICATION ENTERED