| Serial Number | 88314508 |
| Word Mark | BRAIN + BEHAVIOR = BODY |
| Filing Date | Monday, February 25, 2019 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, October 30, 2025 |
| Registration Number | 5821943 |
| Registration Date | Tuesday, July 30, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 14, 2019 |
| Goods and Services | Physical fitness classes, training, seminars and consultation; counseling services in the field of physical fitness; providing a website featuring information on exercise and fitness; Providing information in the field of exercise training |
| Pseudo Mark | BRAIN AND BEHAVIOR EQUAL BODY; BRAIN PLUS BEHAVIOR EQUAL BODY |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 15, 2019 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, April 30, 2014 |
| First Use In Commerce Date | Wednesday, April 30, 2014 |
| Party Name | THE MADCOOL COMPANY LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | NEWARK, NJ 07104 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Newark, NJ 07104 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Newark, NJ 07104 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Newark, NJ 07104 |
| Event Date | Event Description |
| Thursday, February 28, 2019 | NEW APPLICATION ENTERED |
| Friday, March 15, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 18, 2019 | ASSIGNED TO EXAMINER |
| Tuesday, March 19, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 10, 2019 | ASSIGNED TO LIE |
| Wednesday, April 24, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 14, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 14, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 30, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 30, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, March 27, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, March 27, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, March 27, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, June 18, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Sunday, June 22, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Sunday, June 22, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, July 1, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, August 21, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, October 29, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, October 30, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, October 30, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |