| Serial Number | 76024443 |
| Word Mark | BP BROADWAY PLAZA |
| Filing Date | Wednesday, April 12, 2000 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, March 26, 2014 |
| Registration Number | 2890647 |
| Registration Date | Tuesday, October 5, 2004 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 9, 2003 |
| Pseudo Mark | BROAD WAY PLAZA |
| Section 2(f) Limitation Statement | as to "BROADWAY" |
| Goods and Services | LEASING OF SHOPPING MALL SPACE AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH; CHARITABLE FUND RAISING SERVICES AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH; ON-LINE CHARITABLE FUND RAISING SERVICES AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | SECTION 1(A) PROMOTIONAL SERVICES, NAMELY, DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS; [ PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM, ] DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES; DEVELOPING TENANT MOTIVATION CAMPAIGNS; SHOPPERS' GUIDE INFORMATION SERVICES; PROVIDING CUSTOMER SERVICE INFORMATION REGARDING PRODUCTS AND SERVICES OF OTHERS; [ CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH; ] ON-LINE PROMOTIONAL SERVICES, NAMELY, DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS, [ PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM, ] DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES, DEVELOPING TENANT MOTIVATION CAMPAIGNS; ON-LINE SHOPPERS' GUIDE INFORMATION SERVICES; [ ON-LINE MARKETING RESEARCH SERVICES, NAMELY, CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH; CONDUCTING EMPLOYEE INCENTIVE AWARD PROGRAMS TO PROMOTE ON-THE-JOB QUALITY AND PRODUCTIVITY THROUGH SOLICITING NOMINATIONS AND PRESENTING AWARDS TO PERSONS FOR DEMONSTRATING EXCELLENCE IN THE AREA OF MALL SERVICES, CUSTOMER SERVICE AND COMMUNITY SERVICE; ] PROVIDING CUSTOMER SERVICE INFORMATION REGARDING PRODUCTS AND SERVICES OF OTHERS ON-LINE; OPERATION AND MANAGEMENT OF SHOPPING CENTERS AND MALLS FOR OTHERS |
| NOT AVAILABLE | "PLAZA" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 29, 2000 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, May 31, 1997 |
| First Use In Commerce Date | Saturday, May 31, 1997 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 29, 2000 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, December 31, 1998 |
| First Use In Commerce Date | Thursday, December 31, 1998 |
| Party Name | MACERICH HHF BROADWAY PLAZA LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SANTA MONICA, CA 90401 |
| Party Name | MACERICH HHF BROADWAY PLAZA LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SANTA MONICA, CA 90401 |
| Party Name | Macerich Northwestern Associates |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Santa Monica, CA 90401 |
| Party Name | Macerich Northwestern Associates |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Santa Monica, CA 90401 |
| Party Name | Macerich Northwestern Associates |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Santa Monica, CA 90401 |
| Event Date | Event Description |
| Tuesday, October 16, 2001 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 22, 2000 | ASSIGNED TO EXAMINER |
| Friday, October 6, 2000 | ASSIGNED TO EXAMINER |
| Monday, April 16, 2001 | NON-FINAL ACTION MAILED |
| Wednesday, November 19, 2003 | NOTICE OF PUBLICATION |
| Monday, March 25, 2002 | ASSIGNED TO EXAMINER |
| Friday, August 2, 2002 | ASSIGNED TO EXAMINER |
| Friday, August 2, 2002 | FINAL REFUSAL MAILED |
| Wednesday, August 28, 2002 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, January 10, 2003 | NON-FINAL ACTION MAILED |
| Thursday, July 10, 2003 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, July 14, 2003 | PAPER RECEIVED |
| Wednesday, August 6, 2003 | CASE FILE IN TICRS |
| Thursday, October 9, 2003 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, March 7, 2014 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, December 9, 2003 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 2, 2004 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, August 9, 2004 | PAPER RECEIVED |
| Monday, August 9, 2004 | Sec. 1(B) CLAIM DELETED |
| Wednesday, August 18, 2004 | NOTICE OF ALLOWANCE CANCELLED |
| Tuesday, October 5, 2004 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, July 29, 2010 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, August 18, 2010 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, August 18, 2010 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, March 26, 2014 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, March 7, 2014 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Wednesday, March 26, 2014 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, March 26, 2014 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, October 5, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, September 23, 2024 | TEAS SECTION 7 REQUEST RECEIVED |
| Wednesday, September 25, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, September 11, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, March 26, 2014 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |