BOTH/AND Trademark

Trademark Overview

On Wednesday, January 3, 2024, a trademark application was filed for BOTH/AND with the United States Patent and Trademark Office. The USPTO has given the BOTH/AND trademark a serial number of 98340819. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Friday, October 10, 2025. This trademark is owned by Superior Branding Enterprises, Inc.. The BOTH/AND trademark is filed in the Advertising, Business and Retail Services category with the following description:

Advertising agencies specializing in marketing strategies to promote businesses; Advertising agency services; Advertising and business management consultancy; Advertising and marketing consultancy; Advertising services, namely, creating corporate and brand identity for others; Consultancy regarding advertising communication strategies; Consulting services in the field of development of advertising concepts; Creating advertising material; Development of advertising concepts; Development, creation, production, and post-production of advertising content; Preparation and realization of media and advertising plans and concepts; Preparing advertisements for others
both/and

General Information

Serial Number98340819
Word MarkBOTH/AND
Filing DateWednesday, January 3, 2024
Status641 - NON-FINAL ACTION - MAILED
Status DateFriday, October 10, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Pseudo MarkBOTH AND; BOTH &
Goods and ServicesAdvertising agencies specializing in marketing strategies to promote businesses; Advertising agency services; Advertising and business management consultancy; Advertising and marketing consultancy; Advertising services, namely, creating corporate and brand identity for others; Consultancy regarding advertising communication strategies; Consulting services in the field of development of advertising concepts; Creating advertising material; Development of advertising concepts; Development, creation, production, and post-production of advertising content; Preparation and realization of media and advertising plans and concepts; Preparing advertisements for others

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, January 2, 2024
Primary Code035
First Use Anywhere DateTuesday, January 2, 2024
First Use In Commerce DateTuesday, January 2, 2024

Trademark Owner History

Party NameTHE BOTH AND COMPANY, INC.
Party Type11 - New Owner Before Publication
Legal Entity Type03 - Corporation
AddressSAN FRANCISCO, CA 94107
Party NameSuperior Branding Enterprises, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressAstoria, NY 11105

Trademark Events

Event DateEvent Description
Wednesday, January 3, 2024NEW APPLICATION ENTERED
Friday, April 19, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, July 31, 2024ASSIGNED TO EXAMINER
Tuesday, August 6, 2024NON-FINAL ACTION E-MAILED
Thursday, February 6, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, August 6, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, August 6, 2024NON-FINAL ACTION WRITTEN
Tuesday, November 5, 2024APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Tuesday, November 5, 2024APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Thursday, February 6, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, February 6, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, February 28, 2025FINAL REFUSAL WRITTEN
Friday, February 28, 2025FINAL REFUSAL E-MAILED
Friday, February 28, 2025NOTIFICATION OF FINAL REFUSAL EMAILED
Friday, August 15, 2025TEAS PETITION TO REVIVE RECEIVED
Friday, September 26, 2025NOTICE OF REVIVAL - E-MAILED
Friday, September 26, 2025PETITION GRANTED - TTAB APPEAL FILED
Wednesday, October 8, 2025EXPARTE APPEAL RECEIVED AT TTAB
Friday, October 10, 2025JURISDICTION RESTORED TO EXAMINING ATTORNEY
Friday, October 10, 2025EX PARTE APPEAL-INSTITUTED
Friday, October 10, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, October 10, 2025NON-FINAL ACTION E-MAILED
Friday, October 10, 2025NON-FINAL ACTION WRITTEN
Wednesday, September 24, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, June 16, 2025ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND
Monday, June 16, 2025ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Friday, August 15, 2025EXPARTE APPEAL RECEIVED AT TTAB
Friday, August 15, 2025EXPARTE APPEAL RECEIVED AT TTAB
Monday, August 18, 2025EXPARTE APPEAL RECEIVED AT TTAB
Sunday, September 21, 2025ASSIGNED TO PETITION STAFF

Related Keywords

both advertising consultancy services development concepts production creating others strategies marketing