BORN UGLY Trademark

Trademark Overview


On Thursday, November 26, 2020, a trademark application was filed for BORN UGLY with the United States Patent and Trademark Office. The USPTO has given the BORN UGLY trademark a serial number of 79323089. The federal status of this trademark filing is REGISTERED as of Tuesday, July 4, 2023. This trademark is owned by Born Ugly Limited. The BORN UGLY trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Advertising, Business and Retail Services, Education & Entertainment Services, Computer & Software Services & Scientific Services, Personal, and Legal & Social Services categories with the following description:

Advertising, marketing and promotional services; advertising agency services; brand agency services being branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; brand advisory and consultancy services, namely, consulting, development, management of marketing of brands for businesses and/or individuals; brand creation services, namely, creating corporate and brand identity for others; product demonstrations and product display services being product merchandising for others in the nature of inventory display and shelf arrangement; distribution of advertising, marketing and promotional materials being promotional services, namely, distribution of advertising flyers, catalogs, brochures, flyers, newsletters, posters, booklets and promotional items of others; advertising, marketing and promotional consultancy and advisory services; rental of advertising space; market research services; conducting marketing studies; publicit...

Media content, namely, audio-visual recordings featuring music, spoken word, sound and moving images, downloadable computer graphics, downloadable digital music, digital photos, downloadable video files featuring music, spoken word, sound and moving images, downloadable multimedia recordings containing music, spoken word, sound and moving images, for the purpose of marketing of brands for business and individuals; downloadable electronic publications, namely, newsletters, magazines, written articles, handouts, brochures, informational cards and booklets containing marketing content for the purpose of marketing of brands for businesses and individuals; downloadable computer graphics; downloadable digital photos; downloadable graphic design templates; downloadable computer software for use or with websites, digital media or electronic communications for the purpose of creating advertising content for marketing of brands for businesses and individuals; downloadable computer programs for u...

Arranging and conducting of conferences and seminars in the fields of marketing, advertising, brand strategy and development, art and graphic design; training and educational services, namely, providing classes and workshops in the fields of marketing, advertising, brand strategy and development, art and graphic design; file and video production; providing on-line non-downloadable electronic publications in the nature of brochures, flyers, newsletters, booklets, articles, magazines and informational cards relating to marketing, advertising, brand strategy and development, and art and graphic designs; organisation of shows relating to art and graphic design for cultural or entertainment purposes; audio and video recording services; digital, video, audio and multimedia publishing services; production of radio and television programmes; animation production services; interactive entertainment services, namely, providing online virtual reality games and online interactive games in which us...

Printed matter, namely, brochures, flyers, newsletters, posters, booklets, written articles and informational cards relating to graphic designs; printed publications, namely, brochures, flyers, newsletters, posters, booklets, articles and informational cards relating to graphic designs; printed books and printed periodical publications, namely, magazines, newsletters and written articles all relating to graphic design; drawings, namely, graphic fine art prints and design drawings; graphic prints, graphic fine art prints; papers for use in the graphic arts industry; printed advertising posters; advertising publications, namely, printed posters, signs of paper or cardboard; advertising pamphlets, namely, printed posters, signs of paper or cardboard; printed advertisements, namely, advertising posters, advertising signs of cardboard and advertising signs of paper

Online social networking services; online social networking services in the field of marketing, advertising, brand design and development and graphic design; licensing of radio programmes, television-programmes, films, motion pictures, pre-recorded video tapes, audio and/or visual material, pre-recorded video cassettes, DVDs and pre-recorded video discs; computer software licensing; licensing of copyright protected material; licensing services for the exploitation of online-copyright material; licensing services for the exploitation of transmission rights; licensing services, namely, licensing of intellectual property; advisory and consultancy services for all of the aforesaid

Design services, namely, graphic and multimedia design services, design of unified communications services, industrial design services, computer graphics design services and multidisciplinary visual design services; design consultancy services in the field of graphic and multimedia design services, design of unified communications services, industrial design services, computer graphics design services, and multidisciplinary visual design services; graphic design services; packaging design, new product design and industrial design services; interactive product design being new product design developed using virtual reality, mixed reality and metaverse technology; corporate identity and brand design graphic design services, namely, graphic design services creating graphic elements of corporate logos; new media design services, namely, design of visual elements for use with digital or electronic communications; design of audio-visual creative works, namely, visual design services in the n...
born ugly

General Information


Serial Number79323089
Word MarkBORN UGLY
Filing DateThursday, November 26, 2020
Status700 - REGISTERED
Status DateTuesday, July 4, 2023
Registration Number7095296
Registration DateTuesday, July 4, 2023
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 18, 2023

Trademark Statements


Goods and ServicesAdvertising, marketing and promotional services; advertising agency services; brand agency services being branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; brand advisory and consultancy services, namely, consulting, development, management of marketing of brands for businesses and/or individuals; brand creation services, namely, creating corporate and brand identity for others; product demonstrations and product display services being product merchandising for others in the nature of inventory display and shelf arrangement; distribution of advertising, marketing and promotional materials being promotional services, namely, distribution of advertising flyers, catalogs, brochures, flyers, newsletters, posters, booklets and promotional items of others; advertising, marketing and promotional consultancy and advisory services; rental of advertising space; market research services; conducting marketing studies; publicity services; brand evaluation services; brand positioning services; brand testing, namely, obtaining consumer insights and feedback on brand names, logos and identity of others prior to launch; brand strategy services, namely, providing customized communication programs to develop branding strategies; event marketing services, namely, arranging and conducting marketing promotional events for others; marketing and advertising media analysis services, namely, evaluating multiple types of media content to identify and advise the client on the best material content for promoting their goods and services; marketing and advertising media management services, namely, development of advertising campaigns for television, radio, print media, web pages, social media; marketing and advertising consulting services; media planning, namely, advising the client on the correct times and platforms to advertise based on media analysis of the market for that media; media buying services, namely, advising the client how much media time, and at what times the client should be purchasing advertising; marketing opinion polling studies; advertising by mail order; compilation of direct mailing lists being mailing list preparation; preparing mailing lists; direct mail advertising services; marketing by mail; preparation of mailing lists; direct marketing services, database marketing, namely using databases to generate personalized communications in order to advertise or promote a product or service of others, telemarketing; statistical analysis and reporting services for business and marketing purposes; radio advertising; production and distribution of radio commercials; layout services for advertising purposes; publication of publicity texts; production of advertising films; advisory services relating to business planning, business analysis, business management, business organization, marketing, brand strategy and development and customer analysis; business consultancy; business planning and appraisal services being business appraisals and evaluations in business matters; business research; business consultancy services relating to brand strategy and brand management development; public relations services; business consultancy services in relation to brand and corporate positioning; corporate identity services; providing business information in the field of social media; providing marketing consulting in the field of social media; advertising and marketing services provided by means of social media; provision of information services relating to marketing; research into consumer buying habits, patterns and trends being consumer research; research into consumer buying motivation being consumer research; corporate identity services and brand creation, namely, creating corporate and brand identity for others; development of marketing strategies and concepts focused on brand awareness, including internal and external marketing communications strategies; information, research, and consultancy services relating to all the aforesaid services
Goods and ServicesMedia content, namely, audio-visual recordings featuring music, spoken word, sound and moving images, downloadable computer graphics, downloadable digital music, digital photos, downloadable video files featuring music, spoken word, sound and moving images, downloadable multimedia recordings containing music, spoken word, sound and moving images, for the purpose of marketing of brands for business and individuals; downloadable electronic publications, namely, newsletters, magazines, written articles, handouts, brochures, informational cards and booklets containing marketing content for the purpose of marketing of brands for businesses and individuals; downloadable computer graphics; downloadable digital photos; downloadable graphic design templates; downloadable computer software for use or with websites, digital media or electronic communications for the purpose of creating advertising content for marketing of brands for businesses and individuals; downloadable computer programs for user interface design; downloadable templates for designing audio-visual presentations; downloadable software for designing online advertising on websites; downloadable computer software for use in creating and designing websites; downloadable virtual reality and augmented reality marketing software for use in developing brands and brand assets and the promotion of third party goods and services; downloadable augmented reality software for simulation of the metaverse and nonfungible tokens (NFTs); downloadable interactive entertainment software for the purpose of developing and marketing brands and brand assets, being graphic design software; downloadable graphical user interface software
Goods and ServicesArranging and conducting of conferences and seminars in the fields of marketing, advertising, brand strategy and development, art and graphic design; training and educational services, namely, providing classes and workshops in the fields of marketing, advertising, brand strategy and development, art and graphic design; file and video production; providing on-line non-downloadable electronic publications in the nature of brochures, flyers, newsletters, booklets, articles, magazines and informational cards relating to marketing, advertising, brand strategy and development, and art and graphic designs; organisation of shows relating to art and graphic design for cultural or entertainment purposes; audio and video recording services; digital, video, audio and multimedia publishing services; production of radio and television programmes; animation production services; interactive entertainment services, namely, providing online virtual reality games and online interactive games in which users can interact for recreational, leisure, or entertainment purposes; online interactive entertainment, namely, providing online virtual reality games and online interactive games in which users can interact for recreational, leisure, or entertainment purposes; information, advisory and consultancy services relating to the aforesaid
Goods and ServicesPrinted matter, namely, brochures, flyers, newsletters, posters, booklets, written articles and informational cards relating to graphic designs; printed publications, namely, brochures, flyers, newsletters, posters, booklets, articles and informational cards relating to graphic designs; printed books and printed periodical publications, namely, magazines, newsletters and written articles all relating to graphic design; drawings, namely, graphic fine art prints and design drawings; graphic prints, graphic fine art prints; papers for use in the graphic arts industry; printed advertising posters; advertising publications, namely, printed posters, signs of paper or cardboard; advertising pamphlets, namely, printed posters, signs of paper or cardboard; printed advertisements, namely, advertising posters, advertising signs of cardboard and advertising signs of paper
Goods and ServicesOnline social networking services; online social networking services in the field of marketing, advertising, brand design and development and graphic design; licensing of radio programmes, television-programmes, films, motion pictures, pre-recorded video tapes, audio and/or visual material, pre-recorded video cassettes, DVDs and pre-recorded video discs; computer software licensing; licensing of copyright protected material; licensing services for the exploitation of online-copyright material; licensing services for the exploitation of transmission rights; licensing services, namely, licensing of intellectual property; advisory and consultancy services for all of the aforesaid
Goods and ServicesDesign services, namely, graphic and multimedia design services, design of unified communications services, industrial design services, computer graphics design services and multidisciplinary visual design services; design consultancy services in the field of graphic and multimedia design services, design of unified communications services, industrial design services, computer graphics design services, and multidisciplinary visual design services; graphic design services; packaging design, new product design and industrial design services; interactive product design being new product design developed using virtual reality, mixed reality and metaverse technology; corporate identity and brand design graphic design services, namely, graphic design services creating graphic elements of corporate logos; new media design services, namely, design of visual elements for use with digital or electronic communications; design of audio-visual creative works, namely, visual design services in the nature of designing visual elements for on-line, broadcast, print, electronic and other communication media; software programming services related to websites, namely, programming of computer software for use in creating and designing websites; designing, creating and maintaining websites for others; computer aided design of video graphics; design and development of digital brand assets as artwork, namely, graphic design of advertising materials; digital image manipulation services, namely digital image correction, restoration and enhancement of videos, photographs and artworks; design of corporation communications materials, namely, graphic design services creating graphic elements of corporate logos and graphic design services designing internal communications, public relations content, social media and customer communications; immersive design services, namely graphic design services for brands using immersive technology including virtual reality and mixed reality technology; design realisation services, namely, graphic design services for brands; software design and development of virtual and augmented reality software; providing temporary use of online non-downloadable interactive entertainment software, namely, online non-downloadable software, for allowing web site users to upload, post and display online videos for sharing with others for entertainment purposes; development and design of software in the field of mobile applications; design and development of mixed reality software for use in enabling computers and mobile devices to provide virtual reality experiences; design and development of 360 media content, namely, designing and developing cohesive marketing materials across all media channels in the nature of graphic design of marketing materials; research in the field of social media in the nature of providing technology consulting in the field of social media; brand design services, namely, designing and developing brand identify for others being graphic design services for brands; research, advisory and consultancy services relating to the aforesaid

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, October 18, 2021
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateMonday, October 18, 2021
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, October 18, 2021
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, October 18, 2021
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, October 18, 2021
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, October 18, 2021
Primary Code045
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBorn Ugly Limited
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressGB

Party NameBorn Ugly Limited
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressGB

Party NameBorn Ugly Limited
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressGB

Trademark Events


Event DateEvent Description
Thursday, October 14, 2021SN ASSIGNED FOR SECT 66A APPL FROM IB
Monday, October 18, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, October 18, 2021ASSIGNED TO EXAMINER
Friday, October 22, 2021APPLICATION FILING RECEIPT MAILED
Wednesday, October 27, 2021NON-FINAL ACTION WRITTEN
Thursday, October 28, 2021NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Friday, December 3, 2021REFUSAL PROCESSED BY MPU
Friday, December 3, 2021NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Sunday, December 26, 2021REFUSAL PROCESSED BY IB
Saturday, March 12, 2022LIMITATION OF GOODS RECEIVED FROM IB
Friday, June 3, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, June 3, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, June 3, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, July 22, 2022LIMITATION FROM THE IB - REQUEST EXAM REVIEW
Tuesday, August 2, 2022NON-FINAL ACTION WRITTEN
Tuesday, August 2, 2022NON-FINAL ACTION E-MAILED
Tuesday, August 2, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, August 29, 2022REFUSAL PROCESSED BY IB
Friday, September 9, 2022CHANGE OF NAME/ADDRESS REC'D FROM IB
Thursday, February 2, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, February 2, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, February 2, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, March 13, 2023EXAMINERS AMENDMENT -WRITTEN
Monday, March 13, 2023EXAMINERS AMENDMENT E-MAILED
Monday, March 13, 2023NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, March 13, 2023EXAMINER'S AMENDMENT ENTERED
Monday, March 13, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 15, 2023NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB
Wednesday, March 15, 2023NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Wednesday, March 29, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, March 29, 2023NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Wednesday, March 29, 2023NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Tuesday, April 4, 2023NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB
Tuesday, April 18, 2023PUBLISHED FOR OPPOSITION
Tuesday, April 18, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, April 19, 2023NOTIFICATION PROCESSED BY IB
Tuesday, July 4, 2023REGISTERED-PRINCIPAL REGISTER
Tuesday, July 4, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Wednesday, October 4, 2023FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Wednesday, October 4, 2023FINAL DISPOSITION PROCESSED
Wednesday, October 4, 2023FINAL DISPOSITION NOTICE SENT TO IB
Saturday, October 21, 2023CHANGE OF NAME/ADDRESS REC'D FROM IB
Tuesday, October 31, 2023FINAL DECISION TRANSACTION PROCESSED BY IB
Tuesday, June 25, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, June 25, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, June 25, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, June 25, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Saturday, November 29, 2025NEW REPRESENTATIVE AT IB RECEIVED