BORN THIS WAY Trademark

Trademark Overview

On Thursday, July 25, 2013, a trademark application was filed for BORN THIS WAY with the United States Patent and Trademark Office. The USPTO has given the BORN THIS WAY trademark a serial number of 86019352. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, November 13, 2025. This trademark is owned by Too Faced Cosmetics, LLC. The BORN THIS WAY trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Cosmetics and cosmetic preparations
born this way

General Information

Serial Number86019352
Word MarkBORN THIS WAY
Filing DateThursday, July 25, 2013
Status800 - REGISTERED AND RENEWED
Status DateThursday, November 13, 2025
Registration Number4782507
Registration DateTuesday, July 28, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 1, 2013

Trademark Statements

Goods and ServicesCosmetics and cosmetic preparations

Classification Information

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, July 30, 2013
Primary Code003
First Use Anywhere DateThursday, May 21, 2015
First Use In Commerce DateThursday, May 21, 2015

Trademark Owner History

Party NameToo Faced Cosmetics, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressIrvine, CA 92614
Party NameToo Faced Cosmetics, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressIrvine, CA 92614
Party NameToo Faced Cosmetics, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressIrvine, CA 92614

Trademark Events

Event DateEvent Description
Monday, July 29, 2013NEW APPLICATION ENTERED
Tuesday, July 30, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, August 20, 2013ASSIGNED TO EXAMINER
Tuesday, August 20, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 11, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 1, 2013PUBLISHED FOR OPPOSITION
Tuesday, October 1, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 26, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, May 15, 2014SOU TEAS EXTENSION RECEIVED
Thursday, June 5, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, May 15, 2014SOU EXTENSION 1 FILED
Friday, June 6, 2014SOU EXTENSION 1 GRANTED
Saturday, June 7, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, September 25, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, November 25, 2014SOU TEAS EXTENSION RECEIVED
Tuesday, November 25, 2014SOU EXTENSION 2 FILED
Wednesday, December 3, 2014SOU EXTENSION 2 GRANTED
Thursday, December 4, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, May 21, 2015TEAS STATEMENT OF USE RECEIVED
Thursday, May 21, 2015USE AMENDMENT FILED
Wednesday, June 10, 2015STATEMENT OF USE PROCESSING COMPLETE
Friday, June 19, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, June 20, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, July 15, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, July 28, 2015REGISTERED-PRINCIPAL REGISTER
Friday, January 15, 2016TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, January 15, 2016APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, December 21, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, May 19, 2020NOTICE OF SUIT
Thursday, May 28, 2020NOTICE OF SUIT
Tuesday, July 28, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, February 22, 2021TEAS SECTION 8 & 15 RECEIVED
Friday, July 2, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, July 2, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, July 2, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, July 14, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 14, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 14, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sunday, July 28, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, July 28, 2025TEAS SECTION 8 & 9 RECEIVED
Thursday, November 13, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, November 13, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, November 13, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, November 13, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Related Keywords

born preparations cosmetic cosmetics