BORN Trademark
Trademark Overview
On Wednesday, December 10, 2025, a trademark application was filed for BORN with the United States Patent and Trademark Office. The USPTO has given the BORN trademark a serial number of 79445171. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Monday, June 8, 2026. This trademark is owned by SLAY GmbH. The BORN trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Toys & Sporting Goods Products, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:
Games; toys; plush toys; electronic games apparatus; handheld computer game devices; home video game consoles and handheld video game consoles; virtual characters integrated into video game devices; parts and fittings for all the aforesaid goods.
IT services; software development, programming and implementation; application software development; software development for computer games; development of computer and video games; development of gaming software; development of software for virtual characters; development of software for virtual environments; creation of computer graphics; computer game design; design and development services relating to computer and video games and interactive entertainment products; design services related to the production of computer and video games and interactive entertainment products; gaming platform as Software as a Service [SaaS]; Software as a Service [SaaS] for computer games, virtual characters, virtual environments.
Computer and video games software; computer and video games hardware; digital games [software]; computer game software, downloadable; application software; mobile apps; computer application software for mobile telephones; application software for mobile devices; games software; computer game software for mobile phones; gaming software provided by online providers; multi-user game software for networks; game software for mobile phones; audiovisual games on computer hardware platforms [not for use with television receivers]; software for computer game characters; computer peripheral devices; body-worn computer peripheral devices.
Printed matter, paper, cardboard and goods made from these materials, not included in other classes, namely printed pages downloaded from the internet; wrapping paper; note pads; decorative paper articles as party decoration; paper party decorations; greeting cards; stickers and sticker albums [stationery]; parts and fittings for all the aforesaid goods.
Entertainment and educational services in the form of electronic games, computer games and video games offered via internet, mobile telecommunications and other means of distance communication; internet games (non-downloadable); provision of non-downloadable games on the Internet; arranging of games; provision of games [not downloadable] that are played via a global computer network; online game services through mobile devices; provision of interactive and/or educational entertainment services; entertainment services provided in virtual environments; educational and entertainment services provided via computer networks, television, mobile phones, cable and other electronic means.
General Information
| Serial Number | 79445171 |
| Word Mark | BORN |
| Filing Date | Wednesday, December 10, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Monday, June 8, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Games; toys; plush toys; electronic games apparatus; handheld computer game devices; home video game consoles and handheld video game consoles; virtual characters integrated into video game devices; parts and fittings for all the aforesaid goods. |
| Goods and Services | IT services; software development, programming and implementation; application software development; software development for computer games; development of computer and video games; development of gaming software; development of software for virtual characters; development of software for virtual environments; creation of computer graphics; computer game design; design and development services relating to computer and video games and interactive entertainment products; design services related to the production of computer and video games and interactive entertainment products; gaming platform as Software as a Service [SaaS]; Software as a Service [SaaS] for computer games, virtual characters, virtual environments. |
| Goods and Services | Computer and video games software; computer and video games hardware; digital games [software]; computer game software, downloadable; application software; mobile apps; computer application software for mobile telephones; application software for mobile devices; games software; computer game software for mobile phones; gaming software provided by online providers; multi-user game software for networks; game software for mobile phones; audiovisual games on computer hardware platforms [not for use with television receivers]; software for computer game characters; computer peripheral devices; body-worn computer peripheral devices. |
| Goods and Services | Printed matter, paper, cardboard and goods made from these materials, not included in other classes, namely printed pages downloaded from the internet; wrapping paper; note pads; decorative paper articles as party decoration; paper party decorations; greeting cards; stickers and sticker albums [stationery]; parts and fittings for all the aforesaid goods. |
| Goods and Services | Entertainment and educational services in the form of electronic games, computer games and video games offered via internet, mobile telecommunications and other means of distance communication; internet games (non-downloadable); provision of non-downloadable games on the Internet; arranging of games; provision of games [not downloadable] that are played via a global computer network; online game services through mobile devices; provision of interactive and/or educational entertainment services; entertainment services provided in virtual environments; educational and entertainment services provided via computer networks, television, mobile phones, cable and other electronic means. |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 5, 2026 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 5, 2026 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 5, 2026 |
| Primary Code | 028 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 5, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 5, 2026 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | SLAY GmbH |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | DE |
Trademark Events
| Event Date | Event Description |
| Thursday, March 5, 2026 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, March 6, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, March 6, 2026 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, April 14, 2026 | ASSIGNED TO EXAMINER |
| Friday, April 24, 2026 | NON-FINAL ACTION WRITTEN |
| Saturday, April 25, 2026 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Monday, June 8, 2026 | REFUSAL PROCESSED BY MPU |
| Monday, June 8, 2026 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
