| Serial Number | 79368933 |
| Word Mark | BORINGLOOKS |
| Filing Date | Thursday, February 16, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 8, 2025 |
| Registration Number | 7854052 |
| Registration Date | Tuesday, July 8, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 20, 2025 |
| Goods and Services | Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes, namely virtual social networking events, virtual guided tours, virtual concerts and virtual theme parks; Entertainment services, namely, providing Sporting and cultural activities in the nature of organization of e-sports competitions; Entertainment services, namely, providing online, non-downloadable music and video recordings; Entertainment services in the nature of live visual and audio performances by actors, musical bands, dancers, musicians; entertainment in the nature of dance performances; Entertainment services in the nature of live visual and audio performances, namely, musical band, rock group, gymnastic, dance, and ballet performances; Entertainment services in the nature of live dance, musical, magic performances; Entertainment services, namely, providing live entertainment by dancers via the Internet; Live musical theater performances; Presentation of live show performances; Live performances by a musical group; Entertainment, namely, live performances by rock groups; Entertainment, namely, live performances by musical bands; Live performances featuring prerecorded vocal and instrumental performances viewed on a big screen; Entertainment services in the nature of live musical performances; Entertainment services in the nature of live visual and audio performances by an actor; Entertainment services, namely, providing music theater tours in the nature of live musical theater performances; Live aerial acrobatic performances on fabric, hoop, trapeze, aerial and yoga hammock, corde lisse, net, and bungee; Entertainment services in the nature of live visual and audio performances, namely, musical, variety, news and comedy shows; Theatre productions; Directing of theatrical shows; Theatrical shows provided at performance venues; Entertainment in the nature of theater productions; Theatrical and musical floor shows provided at performance venues; Theatrical and musical floor shows provided at discotheques and nightclubs; virtual entertainment services featuring an on-line virtual environment for using, trading, and purchasing virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets, namely avatars, collectibles and virtual clothing; providing on-line, non-downloadable image files of virtual clothing, costumes, footwear, headwear, eyewear, bags, backpacks, sports equipment and accessories for use in virtual environments |
| Goods and Services | Downloadable virtual goods in the nature of image files of virtual clothing, costumes, footwear, headwear, eyewear, bags, backpacks, sports equipment and accessories; downloadable digital image files featuring clothing, costumes, footwear, headwear, eyewear, bags, backpacks, sports equipment and accessories authenticated by non-fungible tokens |
| Pseudo Mark | BORING LOOKS |
| Goods and Services | Retail store services featuring virtual goods, namely, virtual clothing, costumes, footwear, headwear, eyewear, bags, backpacks, sports equipment and accessories for use in a virtual environment; on-line retail store services featuring to virtual merchandise, namely, virtual clothing, costumes, footwear, headwear, eyewear, bags, backpacks, sports equipment and accessories for use in a virtual environment; Providing an online marketplace, using blockchain technology, for buyers and sellers of downloadable digital art images and video clips |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 5, 2023 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 5, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 5, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | US |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | US |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | US |
| Event Date | Event Description |
| Wednesday, November 22, 2023 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Wednesday, November 22, 2023 | REFUSAL PROCESSED BY MPU |
| Thursday, May 4, 2023 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, May 5, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 9, 2023 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, November 15, 2023 | ASSIGNED TO EXAMINER |
| Monday, November 20, 2023 | NON-FINAL ACTION WRITTEN |
| Tuesday, November 21, 2023 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Wednesday, May 22, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, May 22, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, December 12, 2023 | REFUSAL PROCESSED BY IB |
| Wednesday, May 22, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 21, 2024 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Tuesday, July 16, 2024 | NON-FINAL ACTION E-MAILED |
| Friday, June 21, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, July 16, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, July 16, 2024 | NON-FINAL ACTION WRITTEN |
| Tuesday, September 24, 2024 | NON-FINAL ACTION WRITTEN |
| Monday, March 24, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, October 2, 2024 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Wednesday, October 2, 2024 | NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB |
| Saturday, October 19, 2024 | NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB |
| Saturday, October 26, 2024 | REFUSAL PROCESSED BY IB |
| Monday, March 24, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 24, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, April 16, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 14, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 20, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 8, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 8, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, October 8, 2025 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Tuesday, May 20, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |