| Serial Number | 85413453 |
| Word Mark | BORDEN ELSIE |
| Filing Date | Thursday, September 1, 2011 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, May 16, 2023 |
| Registration Number | 4135324 |
| Registration Date | Tuesday, May 1, 2012 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 14, 2012 |
| Description of Mark | The mark consists of the stylized word "BORDEN" beneath a stylized cow head set against a daisy, which features the word "ELSIE" on one petal. The cow is wearing a daisy flower necklace. |
| Goods and Services | Milk |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 8, 2011 |
| Primary Code | 029 |
| First Use Anywhere Date | Monday, June 20, 2011 |
| First Use In Commerce Date | Monday, June 20, 2011 |
| Party Name | COMERCIALIZADORA DE LACTEOS Y DERIVADOS, S.A. DE C.V. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | Gómez Palacio, Durango 35079 MX |
| Party Name | INTERNATIONAL BUSINESS ENTERPRISE, S.DER.L.DE C.V. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GOMEZ PALACIO, DURANGO 35070 MX |
| Party Name | IBE BUSINESS ENTERPRISE AG |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | ZUG 6300 CH |
| Party Name | IBE BUSINESS ENTERPRISE AG |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | ZUG 6300 CH |
| Party Name | IBE BUSINESS ENTERPRISE AG |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | ZUG 6300 CH |
| Event Date | Event Description |
| Tuesday, May 16, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Tuesday, May 16, 2023 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, May 16, 2023 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, May 15, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, October 28, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, May 1, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, March 29, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, March 29, 2018 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, March 27, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, March 15, 2018 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, July 20, 2017 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, July 20, 2017 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, May 1, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, March 28, 2016 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, March 28, 2016 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, February 25, 2015 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, July 23, 2014 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, May 1, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 14, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 14, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 25, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, December 21, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, December 19, 2011 | ASSIGNED TO EXAMINER |
| Friday, September 9, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Thursday, September 8, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, September 5, 2011 | NEW APPLICATION ENTERED |