| Serial Number | 77582465 |
| Word Mark | BOOK DIRECT |
| Filing Date | Tuesday, September 30, 2008 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, November 28, 2019 |
| Registration Number | 3619052 |
| Registration Date | Tuesday, May 12, 2009 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 24, 2009 |
| Description of Mark | The mark consists of the words "Book Direct" in all capital letters. The word "Book" is in black font, and the word "Direct" is in lime green font. The letter "D" in the word "Direct" has a white isosceles triangle pointing to the right to resemble the tip of an arrow symbol. |
| Indication of Colors claimed | The color(s) black, white, and lime green is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "BOOK DIRECT" |
| Goods and Services | Providing personalized information about hotels and temporary accommodations for travel via the Internet |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 3, 2008 |
| Primary Code | 043 |
| First Use Anywhere Date | Friday, September 5, 2008 |
| First Use In Commerce Date | Friday, September 5, 2008 |
| Party Name | SIMPLEVIEW LLC |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | ORO VALLEY, AZ 85704 |
| Party Name | SIMPLEVIEW JACKRABBIT, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | TUCSON, CA 85704 |
| Party Name | JACKRABBIT SYSTEMS, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SANTA FE, NM 87501 |
| Party Name | AJR Publishing LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Spring, TX 773861443 |
| Party Name | AJR Publishing LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Spring, TX 773861443 |
| Party Name | AJR Publishing LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Spring, TX 773861443 |
| Event Date | Event Description |
| Friday, October 3, 2008 | NEW APPLICATION ENTERED |
| Saturday, October 4, 2008 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Monday, December 29, 2008 | ASSIGNED TO EXAMINER |
| Wednesday, December 31, 2008 | ASSIGNED TO EXAMINER |
| Monday, January 5, 2009 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 21, 2009 | ASSIGNED TO LIE |
| Wednesday, January 21, 2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, February 4, 2009 | NOTICE OF PUBLICATION |
| Tuesday, February 24, 2009 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 24, 2009 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, March 24, 2009 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, May 12, 2009 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, April 17, 2013 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, April 28, 2015 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, May 11, 2015 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, May 12, 2015 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, May 12, 2015 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, May 12, 2018 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, January 30, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, October 18, 2019 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, November 28, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, November 28, 2019 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, November 28, 2019 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, November 28, 2019 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Friday, July 26, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, August 29, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 6, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |