BONZE LURE IT. LIVE IT. LAND IT. Trademark
Trademark Overview
On Tuesday, January 27, 2026, a trademark application was filed for BONZE LURE IT. LIVE IT. LAND IT. with the United States Patent and Trademark Office. The USPTO has given the BONZE LURE IT. LIVE IT. LAND IT. trademark a serial number of 99616490. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, January 27, 2026. The BONZE LURE IT. LIVE IT. LAND IT. trademark is filed in the Clothing & Apparel Products and Toys & Sporting Goods Products categories with the following description:
Footwear; Hoodies; Sweat shirts; Tee shirts; Shirts; Sun protective clothing, namely, shirts and hoodies; Shorts; Boardshorts; Headwear; Caps being headwear; Visors being headwear
Fishing lure parts; Fishing poles; Landing nets for fishing; Sportsman's fishing bags; Fishing reel cases; Fishing rod tubes; Decoys for hunting or fishing; Fishing flies; Fishing hooks; Fishing lines; Fishing lures; Fishing weights; Fishing swivels; Fishing sinkers; Fishing tackle; Fishing rod holders; Fishing leaders; Leader organizers, namely, bags specially adapted for fishing leaders; Artificial baits for fishing; Fishing tackle boxes; Fishing tackle bags
General Information
| Serial Number | 99616490 |
| Word Mark | BONZE LURE IT. LIVE IT. LAND IT. |
| Filing Date | Tuesday, January 27, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, January 27, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Footwear; Hoodies; Sweat shirts; Tee shirts; Shirts; Sun protective clothing, namely, shirts and hoodies; Shorts; Boardshorts; Headwear; Caps being headwear; Visors being headwear |
| Goods and Services | Fishing lure parts; Fishing poles; Landing nets for fishing; Sportsman's fishing bags; Fishing reel cases; Fishing rod tubes; Decoys for hunting or fishing; Fishing flies; Fishing hooks; Fishing lines; Fishing lures; Fishing weights; Fishing swivels; Fishing sinkers; Fishing tackle; Fishing rod holders; Fishing leaders; Leader organizers, namely, bags specially adapted for fishing leaders; Artificial baits for fishing; Fishing tackle boxes; Fishing tackle bags |
| Description of Mark | The mark consists of the word BONZE with the words LURE IT. LIVE IT. LAND IT. underneath with a rounded corner incomplete square with a marlin in the center of the square to the right of the words. |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 27, 2026 |
| Primary Code | 025 |
| First Use Anywhere Date | Saturday, December 31, 2016 |
| First Use In Commerce Date | Saturday, December 31, 2016 |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 27, 2026 |
| Primary Code | 028 |
| First Use Anywhere Date | Saturday, December 31, 2016 |
| First Use In Commerce Date | Saturday, December 31, 2016 |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Paihia 0204
NZ |
Trademark Events
| Event Date | Event Description |
| Tuesday, January 27, 2026 | NEW APPLICATION ENTERED |
| Tuesday, January 27, 2026 | APPLICATION FILING RECEIPT MAILED |
