BODY POSITIVITY Trademark

Trademark Overview


On Thursday, August 10, 2017, a trademark application was filed for BODY POSITIVITY with the United States Patent and Trademark Office. The USPTO has given the BODY POSITIVITY trademark a serial number of 87563717. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, April 1, 2019. This trademark is owned by Dean & DeLuca Brands, Inc.. The BODY POSITIVITY trademark is filed in the Pharmaceutical Products, Clothing & Apparel Products, Staple Food Products, Light Beverage Products, and Education & Entertainment Services categories with the following description:

High-protein cereal bars; Cereal based energy bars

Providing a web site featuring non-downloadable instructional videos in the field of fitness

Nutritional supplement and nutritional supplement energy bars; protein supplement shakes; powdered nutritional supplement drink mix containing protein

Men's and women's clothing, namely, running pants, running shorts, yoga pants, sports bras, biking shorts, tank tops, t-shirts, sweatshirts, sweat pants, hoodies, headwear, and footwear

Energy drinks
body positivity

General Information


Serial Number87563717
Word MarkBODY POSITIVITY
Filing DateThursday, August 10, 2017
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, April 1, 2019
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 3, 2018

Trademark Statements


Goods and ServicesHigh-protein cereal bars; Cereal based energy bars
Goods and ServicesProviding a web site featuring non-downloadable instructional videos in the field of fitness
Goods and ServicesNutritional supplement and nutritional supplement energy bars; protein supplement shakes; powdered nutritional supplement drink mix containing protein
Goods and ServicesMen's and women's clothing, namely, running pants, running shorts, yoga pants, sports bras, biking shorts, tank tops, t-shirts, sweatshirts, sweat pants, hoodies, headwear, and footwear
Goods and ServicesEnergy drinks
Disclaimer with Predetermined Text"BODY"

Classification Information


International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, August 16, 2017
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, August 16, 2017
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, August 16, 2017
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateWednesday, August 16, 2017
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, August 16, 2017
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameDean & DeLuca Brands, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWichita, KS 67219

Party NameDean & DeLuca Brands, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWichita, KS 67219

Trademark Events


Event DateEvent Description
Wednesday, September 14, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, February 10, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, April 1, 2019ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, April 1, 2019ABANDONMENT - NO USE STATEMENT FILED
Tuesday, August 28, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, July 3, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 3, 2018PUBLISHED FOR OPPOSITION
Wednesday, June 13, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, May 24, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, May 17, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, May 17, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, May 17, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, November 24, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, November 24, 2017NON-FINAL ACTION E-MAILED
Friday, November 24, 2017NON-FINAL ACTION WRITTEN
Monday, November 13, 2017ASSIGNED TO EXAMINER
Wednesday, August 16, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, August 14, 2017NEW APPLICATION ENTERED IN TRAM