| Serial Number | 86873640 |
| Word Mark | BMW ULTIMATE BENEFITS |
| Filing Date | Wednesday, January 13, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Saturday, March 4, 2023 |
| Registration Number | 5039782 |
| Registration Date | Tuesday, September 13, 2016 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 28, 2016 |
| Pseudo Mark | BAYERISCHE MOTOREN WERKE ULTIMATE BENEFITS |
| Goods and Services | Retail services in the field of automobiles, namely, automobiles dealership services; customer relationship management; customer loyalty services, namely, arranging and conducting customer loyalty programs to promote the sale, maintenance and repair of vehicles; administration of a customer loyalty program which provides incentives or discounts for the goods and services of others; administration of a customer loyalty program which provides awards and incentives to car customers, namely, priority vehicle service scheduling, pick-up and valet services, vehicle detailing services and concierge services |
| Disclaimer with Predetermined Text | "ULTIMATE BENEFITS" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 19, 2016 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, January 6, 2013 |
| First Use In Commerce Date | Sunday, January 6, 2013 |
| Party Name | Bayerische Motoren Werke Aktiengesellschaft |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Munich 80809 DE |
| Party Name | Bayerische Motoren Werke Aktiengesellschaft |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | 80809 Munich DE |
| Party Name | Bayerische Motoren Werke Aktiengesellschaft |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | 80809 Munich DE |
| Event Date | Event Description |
| Saturday, March 4, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, March 4, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, March 4, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, August 16, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, September 13, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, September 13, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 28, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 28, 2016 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 8, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, May 25, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, May 23, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, May 23, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, May 23, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, February 5, 2016 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, February 5, 2016 | NON-FINAL ACTION E-MAILED |
| Friday, February 5, 2016 | NON-FINAL ACTION WRITTEN |
| Thursday, January 28, 2016 | ASSIGNED TO EXAMINER |
| Wednesday, January 20, 2016 | NOTICE OF PSEUDO MARK E-MAILED |
| Tuesday, January 19, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, January 16, 2016 | NEW APPLICATION ENTERED |