BMW GENIUS Trademark

Trademark Overview


On Monday, July 16, 2018, a trademark application was filed for BMW GENIUS with the United States Patent and Trademark Office. The USPTO has given the BMW GENIUS trademark a serial number of 79240143. The federal status of this trademark filing is PARTIAL SECTION 71 & 15 ACCEPTED AND ACKNOWLEDGED as of Tuesday, June 3, 2025. This trademark is owned by Bayerische Motoren Werke Aktiengesellschaft. The BMW GENIUS trademark is filed in the Advertising, Business and Retail Services and Computer & Software Products & Electrical & Scientific Products categories with the following description:

[ Software for viewing images and videos in relation to motor vehicles, for providing product information concerning motor vehicles, and for configuring, selecting and ordering motor vehicles; apparatus for recording, transmission or reproduction of data for retail services in relation to motor vehicles ]

Retail services, namely, automobile dealerships and online retail store services in the field of motor vehicles and their parts; customer relation management regarding retail services in relation to motor vehicles and their parts, namely consumer information services in relation to the sale of motor vehicles and their parts
bmw genius

General Information


Serial Number79240143
Word MarkBMW GENIUS
Filing DateMonday, July 16, 2018
Status708 - PARTIAL SECTION 71 & 15 ACCEPTED AND ACKNOWLEDGED
Status DateTuesday, June 3, 2025
Registration Number5682827
Registration DateTuesday, February 26, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 11, 2018

Trademark Statements


Goods and Services[ Software for viewing images and videos in relation to motor vehicles, for providing product information concerning motor vehicles, and for configuring, selecting and ordering motor vehicles; apparatus for recording, transmission or reproduction of data for retail services in relation to motor vehicles ]
Goods and ServicesRetail services, namely, automobile dealerships and online retail store services in the field of motor vehicles and their parts; customer relation management regarding retail services in relation to motor vehicles and their parts, namely consumer information services in relation to the sale of motor vehicles and their parts

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, September 14, 2018
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status CodeG - NOT AVAILABLE
Class Status DateTuesday, June 3, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBayerische Motoren Werke Aktiengesellschaft
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressMünchen 80809
DE

Party NameBayerische Motoren Werke Aktiengesellschaft
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
Address80809 München
DE

Party NameBayerische Motoren Werke Aktiengesellschaft
Party Type10 - Original Applicant
Legal Entity Type99 - Other
Address80809 München
DE

Trademark Events


Event DateEvent Description
Monday, June 2, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, September 18, 2018NON-FINAL ACTION WRITTEN
Tuesday, October 16, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 21, 2018NOTICE OF PUBLICATION
Friday, September 14, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, December 11, 2018PUBLISHED FOR OPPOSITION
Thursday, September 13, 2018LIMITATION FROM ORIGINAL APPLICATION ENTERED
Tuesday, September 18, 2018APPLICATION FILING RECEIPT MAILED
Monday, October 15, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, October 15, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, September 6, 2018SN ASSIGNED FOR SECT 66A APPL FROM IB
Wednesday, September 19, 2018NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Friday, September 21, 2018NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Saturday, October 13, 2018REFUSAL PROCESSED BY IB
Friday, September 21, 2018REFUSAL PROCESSED BY MPU
Sunday, May 26, 2019FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Thursday, June 20, 2019FINAL DISPOSITION NOTICE SENT TO IB
Thursday, June 20, 2019FINAL DISPOSITION PROCESSED
Friday, July 12, 2019FINAL DECISION TRANSACTION PROCESSED BY IB
Tuesday, February 26, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, November 21, 2018NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Tuesday, June 3, 2025NOTICE OF ACCEPTANCE OF SEC. 71 & 15 - E-MAILED
Tuesday, June 3, 2025NOTICE OF ACCEPTANCE OF SEC. 71 & 15 - E-MAILED
Monday, February 17, 2025TEAS SECTION 71 & 15 RECEIVED
Wednesday, November 21, 2018NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Tuesday, June 3, 2025REGISTERED - PARTIAL SEC. 71 ACCEPTED & SEC. 15 ACK.
Tuesday, June 3, 2025REGISTERED - PARTIAL SEC. 71 ACCEPTED & SEC. 15 ACK.
Saturday, October 27, 2018ASSIGNED TO LIE
Monday, October 15, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, September 17, 2018ASSIGNED TO EXAMINER
Saturday, December 8, 2018NOTIFICATION PROCESSED BY IB