| Serial Number | 88594270 |
| Word Mark | BLUEREWARDS |
| Filing Date | Tuesday, August 27, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 31, 2020 |
| Registration Number | 6022931 |
| Registration Date | Tuesday, March 31, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 14, 2020 |
| Pseudo Mark | BLUE REWARDS |
| Goods and Services | Providing incentive award programs for customers through on-line and in-store purchases of a company's goods and services in the field of beauty and cosmetics |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 10, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, May 15, 2019 |
| First Use In Commerce Date | Wednesday, May 15, 2019 |
| Party Name | MACY'S IP HOLDINGS, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Springdale, OH 45246 |
| Party Name | Macy's West Stores, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Cincinnati, OH 45202 |
| Party Name | Macy's West Stores, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Cincinnati, OH 45202 |
| Party Name | Macy's West Stores, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Cincinnati, OH 45202 |
| Event Date | Event Description |
| Friday, August 30, 2019 | NEW APPLICATION ENTERED |
| Tuesday, September 10, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 25, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 14, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 14, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 31, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, August 18, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, November 29, 2019 | ASSIGNED TO EXAMINER |
| Sunday, December 8, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 21, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, February 21, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, February 21, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, February 21, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, February 21, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, March 3, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, March 3, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, March 31, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, March 3, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |