| Serial Number | 88616608 |
| Word Mark | BLUECROSS BLUESHIELD THE HEALTH OF AMERICA |
| Filing Date | Friday, September 13, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 7, 2023 |
| Registration Number | 6974876 |
| Registration Date | Tuesday, February 7, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 28, 2020 |
| Goods and Services | Educational services, namely, conducting programs, conferences, in-person educational forums, seminars, classes, workshops, town hall meetings in the nature of in-person educational forums, and listening sessions in the nature of in-person educational forums all in the fields of health, wellness, and healthcare; providing a website featuring non-downloadable videos in the fields of health, wellness, and healthcare |
| Description of Mark | The mark consists of a cross design in the color blue with the Vitruvian Man symbol superimposed upon it in the color white, and a shield design in the color blue with the Staff of Aesculapius symbol superimposed upon it in the color white surrounded by a white outline of a shield, with the words "BlueCross" and "BlueShield" in the color black, to the right of the designs. The word "BlueCross" appears above the word "BlueShield". A gray horizontal line appears beneath the designs and the wording "BlueShield". The wording "THE HEALTH OF AMERICA" appears in the color dark blue beneath the gray horizontal line. |
| Goods and Services | Downloadable reports, written articles, and infographics in the fields of health, wellness, and healthcare; downloadable podcasts in the fields of health, wellness, and healthcare |
| Goods and Services | Telecommunication services, namely, transmission of podcasts |
| Indication of Colors claimed | The color(s) blue, dark blue, white, black, and gray is/are claimed as a feature of the mark. |
| Goods and Services | Promoting public awareness of trends, developments, and issues relating to health, wellness, and healthcare by means of public advocacy |
| Goods and Services | Providing information in the fields of health, wellness, and healthcare; providing a website featuring information about health, wellness, and healthcare |
| Disclaimer with Predetermined Text | "THE HEALTH OF AMERICA" AND THE STAFF OF AESCULAPIUS SYMBOL |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 23, 2019 |
| Primary Code | 009 |
| First Use Anywhere Date | Tuesday, December 31, 2019 |
| First Use In Commerce Date | Tuesday, December 31, 2019 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 23, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, December 31, 2019 |
| First Use In Commerce Date | Tuesday, December 31, 2019 |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 23, 2019 |
| Primary Code | 038 |
| First Use Anywhere Date | Tuesday, December 31, 2019 |
| First Use In Commerce Date | Tuesday, December 31, 2019 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 23, 2019 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, December 31, 2019 |
| First Use In Commerce Date | Tuesday, December 31, 2019 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 23, 2019 |
| Primary Code | 044 |
| First Use Anywhere Date | Tuesday, December 31, 2019 |
| First Use In Commerce Date | Tuesday, December 31, 2019 |
| Party Name | Blue Cross and Blue Shield Association |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60601 |
| Party Name | Blue Cross and Blue Shield Association |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60601 |
| Party Name | Blue Cross and Blue Shield Association |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60601 |
| Event Date | Event Description |
| Friday, February 2, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, February 2, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, February 2, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, February 2, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, February 2, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, February 7, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, February 7, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Friday, January 6, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Thursday, January 5, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, November 29, 2022 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, March 22, 2022 | USE AMENDMENT FILED |
| Tuesday, March 29, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, March 28, 2022 | SOU EXTENSION 3 GRANTED |
| Tuesday, March 22, 2022 | SOU EXTENSION 3 FILED |
| Monday, March 28, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, March 22, 2022 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, March 22, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, September 23, 2021 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, September 21, 2021 | SOU EXTENSION 2 GRANTED |
| Tuesday, September 21, 2021 | SOU EXTENSION 2 FILED |
| Tuesday, September 21, 2021 | SOU TEAS EXTENSION RECEIVED |
| Friday, March 19, 2021 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, March 17, 2021 | SOU EXTENSION 1 GRANTED |
| Wednesday, March 17, 2021 | SOU EXTENSION 1 FILED |
| Wednesday, March 17, 2021 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, September 22, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, July 28, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 28, 2020 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 8, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, June 22, 2020 | ASSIGNED TO LIE |
| Thursday, June 18, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, June 18, 2020 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, June 18, 2020 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, June 18, 2020 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, June 18, 2020 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, June 17, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, June 17, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, June 17, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, June 11, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, June 11, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, June 11, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, June 11, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, June 11, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, December 17, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, December 17, 2019 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 17, 2019 | NON-FINAL ACTION WRITTEN |
| Friday, December 13, 2019 | ASSIGNED TO EXAMINER |
| Tuesday, September 24, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, September 23, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 17, 2019 | NEW APPLICATION ENTERED |