BLUECROSS BLUESHIELD BLUE365 Trademark

Trademark Overview

On Thursday, September 19, 2013, a trademark application was filed for BLUECROSS BLUESHIELD BLUE365 with the United States Patent and Trademark Office. The USPTO has given the BLUECROSS BLUESHIELD BLUE365 trademark a serial number of 86068992. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, July 10, 2025. This trademark is owned by Blue Cross and Blue Shield Association. The BLUECROSS BLUESHIELD BLUE365 trademark is filed in the Advertising, Business and Retail Services category with the following description:

Administration of a program for enabling participants to obtain discounts on the goods and services of others that promote healthy living, wellness, and financial planning through membership services; promoting the goods and services of others by providing a website featuring coupons, rebates, links to retail websites of others, and discount information; providing information about and making referrals in the field of consumer products and services for retail services related to healthy living, wellness, and financial health planning
bluecross blueshield blue365

General Information

Serial Number86068992
Word MarkBLUECROSS BLUESHIELD BLUE365
Filing DateThursday, September 19, 2013
Status800 - REGISTERED AND RENEWED
Status DateThursday, July 10, 2025
Registration Number4689488
Registration DateTuesday, February 17, 2015
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 8, 2014

Trademark Statements

Description of MarkThe mark consists of the CROSS (with the Vitruvian Man symbol) and the SHIELD (with the Staff of Aesculapius symbol), to the right the words "BlueCross BlueShield", to the right the words "Blue" and the numbers "365".
Pseudo MarkBLUE CROSS BLUE SHIELD BLUE 365
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesAdministration of a program for enabling participants to obtain discounts on the goods and services of others that promote healthy living, wellness, and financial planning through membership services; promoting the goods and services of others by providing a website featuring coupons, rebates, links to retail websites of others, and discount information; providing information about and making referrals in the field of consumer products and services for retail services related to healthy living, wellness, and financial health planning
NOT AVAILABLETHE STAFF OF AESCULAPIUS SYMBOL

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, September 26, 2013
Primary Code035
First Use Anywhere DateSunday, June 30, 2013
First Use In Commerce DateTuesday, December 31, 2013

Trademark Owner History

Party NameBlue Cross and Blue Shield Association
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressChicago, IL 60601
Party NameBlue Cross and Blue Shield Association
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChicago, IL 606017680
Party NameBlue Cross and Blue Shield Association
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChicago, IL 606017680

Trademark Events

Event DateEvent Description
Monday, September 23, 2013NEW APPLICATION ENTERED
Friday, September 27, 2013NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, December 30, 2013ASSIGNED TO EXAMINER
Tuesday, December 31, 2013PRIORITY ACTION WRITTEN
Tuesday, December 31, 2013PRIORITY ACTION E-MAILED
Tuesday, December 31, 2013NOTIFICATION OF PRIORITY ACTION E-MAILED
Friday, January 31, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, February 1, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Sunday, February 2, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, February 21, 2014ASSIGNED TO LIE
Monday, March 3, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, March 19, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 8, 2014PUBLISHED FOR OPPOSITION
Thursday, September 26, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, January 31, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, June 3, 2014NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, November 19, 2014TEAS STATEMENT OF USE RECEIVED
Wednesday, November 19, 2014USE AMENDMENT FILED
Thursday, December 18, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, December 18, 2014STATEMENT OF USE PROCESSING COMPLETE
Friday, January 9, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, January 10, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, April 8, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 17, 2015REGISTERED-PRINCIPAL REGISTER
Thursday, April 12, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, February 17, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Saturday, April 3, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Saturday, April 3, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, April 12, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 18, 2020TEAS SECTION 8 & 15 RECEIVED
Saturday, April 3, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, February 2, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, February 2, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, February 17, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, February 5, 2025TEAS SECTION 8 & 9 RECEIVED
Friday, February 2, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, February 2, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, February 2, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, July 10, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, July 10, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, July 10, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, July 10, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Related Keywords

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